540 SEO

08/09/2019

Your questions answered!

As a Portland-based Search Marketing consultant, I've spoken to scores of companies and agency partners and when it comes to keyword research, people usually have the following questions:

08/22/2014

Google introduces new website call tracking feature. See how many customers call your business after clicking an Adwords ad.

http://adwords.blogspot.com/2014/08/introducing-website-call-conversions.html

06/07/2013

540 SEO selected one of the nation's Thirty Best Local SEO companies! "You're in good hands with 540 SEO"...oops, that tagline is taken ;)

http://local-seo-services.topseosrankings.com/best-local-seo-companies

Local SEO services & companies. Rankings and ratings of the best local SEO services, best local marketing firm, best local SEO companies, best local SEO firms, best local SEO agencies

05/14/2013

Call tracking numbers from Dex and others can ruin your Local SEO efforts -- learn more here:

http://blumenthals.com/blog/2013/05/14/a-guide-to-call-tracking-and-local/?utm_source=feedly&utm_medium=feed&utm_campaign=Feed%3A+UnderstandingGoogleMapsYahooLocalSearch+%28Understanding+Google+Maps+%26+Yahoo+Local+Search%29

Avoiding the pitfalls of Call Tracking. How to avoid hosing your Google ranking

02/22/2013

Who needs Google Analytics? You do! Read this getting started post from Amplify Interactive.

http://www.amplify-interactive.com/blog/web-analytics/google-analytics-part-1-basic-setup/

When people find out what I do, I get the same couple of questions: Can you optimize my website? Can you do it for $100? Do I really need to be on so

02/13/2013

If you're running an Adwords campaign on Google, heads-up on a very recent change: you will no longer be able to include a phone number in your ad text.

Phone numbers will only be allowed in "call extensions" once Adwords' new Enhanced Campaigns roll out. You'll be hearing more on this change in the coming weeks, and you may receive a call from your Google rep notifying you of the new policy.

11/06/2012

Want to rank better in Local Search results? Start blogging --

http://searchengineland.com/need-a-secret-weapon-for-local-seo-try-blogging-138067?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main

I get called frequently by local companies wanting a quick fix for local rankings. In many cases, they discover that local SEO doesn’t equate with a cheap shortcut to high rankings. Increasingly, local SEO is about ongoing, consistent online promotion activities. That’s where blogging comes in. Good...

10/05/2012

The number of local searches continues to climb -- http://540seo.com/43-percent-google-searches-are-local

A new report, first reported by SearchEngineLand.com, shows the percentage of local searches on Google are continuing to rise, up to 43%. That means nearly

06/14/2012

Make sure you've claimed and completed your Yelp listing (and are actively managing your reviews) -- Bing will now be using review snippets, photos and business info. in its search results.

http://searchengineland.com/bing-does-local-content-deal-with-yelp-124730

Bing has done a deal with Yelp in which the latter’s reviews and content will be heavily integrated into Bing Local pages. According to the press statement put out by Yelp this morning, “Yelp will surface content including, review snippets, photos, business attributes, and more, to Bing users in the...

06/08/2012

http://540seo.com/google-places-moves-to-google-local

Google Places moves to Google+ Local. Here's what you need to know as a Business Owner.

05/19/2012

http://540seo.com/google-penguin-update

Although Google's latest algorithm update -- named Penguin -- allegedly affected just 3.1% of Search queries, many business and website owners are