SpringHill Digital

09/22/2021

When it comes to social media management, here is a handy checklist of what to prioritize daily, weekly, and monthly. https://www.socialmediatoday.com/news/the-ultimate-social-media-checklist-infographic/605677/

The listing outlines some key tips on how to get your social media marketing process on track.

09/20/2021

If you've struggled with YouTube, check out this article that outlines how the YouTube algorithm works, as well as how you can improve your organic reach. https://blog.hootsuite.com/how-the-youtube-algorithm-works/

Looking to increase your YouTube video views? Step one: find out what’s new with the YouTube algorithm and how it ranks your content.

09/18/2021

Here are the latest social media updates you should know about such as another Vimeo partnership, another platform with a Creator program, YouTube’s first podcast about successful Creators, and platforms adding more capabilities for businesses such as chat, longer-form posts, and map discovery. www.springhilldigital.com/articles/2021/806/fyi-friday-0917

09/16/2021

Looking to learn more about social media? Here are the top 5 resources we recommend. https://www.springhilldigital.com/articles/2021/6/25/top-5-resources-for-digital-marketing-training

If you decide to tackle social media marketing yourself, there are plenty of courses, trainings, and certifications out there to help you get started.

09/14/2021

With the continued rise and momentum of TikTok, you might feel like you should be on the platform but aren't sure how to begin. Here are the 6 basic TikTok storytelling frameworks to help you get started https://www.socialmediatoday.com/news/6-tiktok-storytelling-frameworks-to-consider-in-your-marketing-approach-in/605366/

TikTok has shared a collection of some of the most effective brand storytelling formats for the platform.

09/10/2021

Here are the latest social media updates you should know about such as Facebook’s fashionable Ray-Ban smart glasses, YouTube’s updated community posting requirements, another platform getting rid of their Stories, and so many new Twitter features being tested and launched. www.springhilldigital.com/articles/2021/806/fyi-friday-0910

09/08/2021

Organic social reach has been declining across platforms, but here are ways you can help improve your metrics. https://blog.hootsuite.com/organic-reach-declining/

It’s no secret that most social platforms operate on a pay-to-play model for brands. But there are still many ways to improve your organic reach.

09/06/2021

Considering Twitter ads? Here is Twitter's checklist and guide to creating its ads https://www.socialmediatoday.com/news/twitter-publishes-new-twitter-ads-checklist-to-help-guide-your-approach/605605/

The checklist outlines all the key elements you need to consider in your Twitter ads approach.

09/01/2021

Learn how to maximize your Instagram promotion efforts with tips directly from Instagram https://www.socialmediatoday.com/news/pro-tips-instagram-shares-insights-into-how-to-maximize-your-on-platform-p/604252/

What's working on Instagram now? We spoke to the platform's Product Marketing Lead for Small Businesses to find out.

08/30/2021

Not sure how to approach branding? LinkedIn is here to help you out with their guide to B2B brand marketing. https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/most-b2b-brands-aren-t-playing-the-long-game--they-should-be---p

Successful brand-building leads to successful demand generation and acquisition. But too many B2B marketing strategies are plagued by a troubling disconnect.

08/27/2021

Check out this week's edition of FYI Friday and learn about social media updates you should know about such as Instagram Story link changes, Snapchat scan features, and monetization updates from TikTok, Twitter, and YouTube. www.springhilldigital.com/articles/2021/806/fyi-friday-0827

08/26/2021

Analytics are a great way to learn what is or isn't working for your business, but analytics can sometimes be a bit overwhelming. If you're currently evaluating your YouTube strategy, this handy guide from Hootsuite breaks down everything you should be looking at. https://blog.hootsuite.com/youtube-analytics/

Tracking YouTube analytics is an important part of any YouTube marketing strategy. Find out how to use your data to grow your channel.