https://www.facebook.com/636862280269789/

Jenessa Stark Agency, Portland, OR (2026)

06/20/2022

Are you putting your eggs in the right basket?

Businesses naturally want to get the most bang for their buck with their social media strategy.

And purpose-driven organizations are (understandably) especially wary of wasting their resources.

So before I develop content buckets or research hashtags, I dig into their analytics to answer these questions:

⭐️ What does the customer journey look like?
⭐️ Which platform is bringing the most new users to your website?
⭐️ Which platform has the best conversion rate?
⭐️ Where are you running ads or investing in other efforts such as influencer marketing?
⭐️ Where is your audience most engaged? And where might they be more likely to convert if you optimized your efforts?

Taking all of this into consideration, I create a platform breakdown just like this for new clients.

This helps me help them eliminate the time and energy gamble on social media.

✅ I know a monthly contract isn't in reach for startups and small businesses, so I wrapped it into my Social Success Checkup.

The Social Success Checkup is an audit + improvement plan tailored to your goals.

And it's a fraction of the price of a month of SM services.

If you feel like you're perpetually throwing spaghetti 🍝 at social media but you're not ready to outsource yet, you might wanna check it out at the link in my bio.

Is not knowing which app to be in one of your social media challenges? Or is something else grinding your gears right now?

02/02/2022

'Likes' are an Outdated Metric—Here's What We Measure Instead ⬇︎

There was a time when ❤️s meant something on Instagram.

Then the bots and spammers arrived.

On top of that, Instagram has evolved to be "more than just a photo-sharing app."

Simply put, how people interact with this app has changed.

Now that robots could be skewing your 'Likes' and users are leaning further into features like Reels and messaging, here's what we keep tabs on for our clients.

⭐️Comments ⭐️ Comments indicate that you're starting conversations and have an active and engaged audience. They also subconsciously signal that your brand is trustworthy because you're not just a grid—you're a community.

⭐️Shares ⭐️When your content is so funny/inspiring/informative that someone had to share it to their Stories or send it to a friend, that's when you know you're onto something.

⭐️Saves ⭐️Saves are what they sound like—a bookmark of sorts that lets someone find it easily later. We measure the success of how-tos, infographics, recipes, and aspirational and educational content in Saves, but more Saves might be a goal for other types of content, too.

⭐️Engagement Rate ⭐️This is what you might call our bread and butter metric for overall account health and campaign success. Engagement Rate is the rate at which your audience is engaging with your content in any way—comments, shares, reactions.

What we focus on each month can change depending on a client's marketing goals, but this is what we track to make sure we're creating content that resonates and inspires action within the app.

🤓We also look to Google Analytics for more data...but that's a nerd-out session for another day.

Was this post helpful? Tell us below, save it for later, or send it to a friend! 😉

01/05/2022

Change is the only constant. Swipe ⏩ for our top tips for keeping up with Instagram in 2022.

Which of these is your first priority right now?

12/28/2021

We'll just leave this right here. 🙃

11/02/2021

THE DOWN-TO-EARTH TRUTH 🌎

Social media is a key part of most brands' marketing strategies. For conscious brands who want to cultivate a community and build trust, a social presence is CRUCIAL.

And not just any social presence — conscious consumers are hard-wired to expect authenticity. That means content should provide value (educate, entertain, and inspire).

Annnnd it should show up at the right time on the right platform, with links, formatting, and an optimized experience for each channel.

Sound like a lot of work? It is.

Add on the never-ending evolution of social updates ♻️ (META?! Are you serious?) and you quickly have a nearly full-time job.

Hiring an hourly employee isn't in the cards for small businesses, and even larger businesses don't have the resources for an in-house marketing team.

That's where hiring out for your social media needs can save the day.

An agency (hi! 👋) can handle creating the content calendar to scheduling and distribution, and everything in-between — including analyzing your data and building strategies based on it — for a monthly flat rate.

Sounds pretty great, right? BuUUut....

Hiring out SMM services isn't for every biz. It might not be the best fit for yours if...

💰 You expect organic social media posts to generate the bulk of your sales.

Organic social has a place at the top and bottom of your marketing funnel. Meaning it's used to attract leads and maintain loyalty. Expecting organic content to replace ads and an optimized website/landing page is like trying to squeeze blood from a stone.

🚫 You don't have any existing branding.

Without an idea of the look and feel of your brand, it's tough (read: impossible) to translate your brand story to social media.

🗣You want every post to be a sales pitch.

Organic content can sell directly and assist sales, but it does that by adding value and building trust — not by pushing your pitch on repeat.

If you've worked with a social media manager or agency, we'd love to know: what was one thing that surprised you?

04/02/2021

MISCONCEPTION BUSTED 🙅🏻‍♀️ "Sustainability" is one niche.

Nope. There are loads of nuances in the realm of sustainability. The nine above are just the tip of the iceberg.

What does this mean for your business? Well, assuming that you know the ins and outs of your demographic's values can cause big problems. By assuming, you could be missing out on the objections that you need to answer for in your marketing, which can rub your audience the wrong way. It could even turn them off from your brand for good.

For example, if your product is made from recycled plastic materials, they might be concerned about the health repercussions of plastic. They may also be worried about promoting the use of plastic products if they lean toward a lifestyle.

In that case, you would need to let them know...

✅ Is it BPA-free plastic?
✅ How should you care for the product to avoid potential chemical exposure?
✅ Are you doing anything to disrupt the plastic industry?

These are only a few potential objections.

Don't assume you know what your audience is thinking or how they feel. Instead, be proactive about learning more about your customers.

Here are 3 ways businesses of all sizes can learn what makes their customers tick.

👩🏽‍💻 Consistently use surveys at key touchpoints in the customer/audience journey to keep the feedback door open.
📊 Use polls in Facebook groups similar to your demographic. Or better yet, in your brand's Facebook group.
🗣 Talk to people! Reach out to top customers, chat with influencers after they've had time to use your product, and give people the chance to speak on IG lives and in webinars.

One or all of these things should compliment close and consistent observation of your analytics 🔎 for a solid grasp on the details.

Opinions about sustainability run deep. Getting in the flow with them helps you serve your customers better, have a bigger impact, and earn the profits you need to keep making a difference.

Is your biz out of touch with your Earthling crew? Need someone to devise a customer feedback strategy so you can focus on saving the world? can help with that. Send us electronic mail 📧 via our bio.

01/28/2021

It’s natural to start feeling unclear when navigating your social media marketing on the daily. 🌥

Between planning and scheduling posts, engaging, responding to DMs and keeping up with new features and algorithm changes, it doesn’t make sense to rely on your spidey senses to somehow, magically, intuitively know:

✨What’s working.
✨What’s failing.
✨When you need to course-correct.
✨Where to focus your efforts.
✨What to do next.

Making marketing decisions without data is like flying blind. ✈️

It could propel you to great heights. Or it could lead you to crash and burn.

Do your business a favor, de-fog the windshield, and follow these beginner-friendly steps to see which of your social media platforms is performing best in Google Analytics.

Drop your top performing platform in the comments when you’re done!

11/28/2020

Why you should leave reviews for small businesses today + tips for your small biz.

🤝 Trust and authority are part of Google's ranking system. Online reviews are considered in this algorithm. Every time you leave a business an online review, you're essentially giving a little boost to their SEO, which helps people discover them easier online. How cool is that?
📲 If you really want to help them out, publish your review on more than one platform. You can copy and paste your review on Google, Yelp, Facebook, and any other platforms that are relevant to their industry.
💻 As an example, if your yoga studio or massage therapist uses Mindbody Online, leave a review there, too! And remember, small online businesses sometimes sell products on Amazon, so you can leave feedback and even share photos of the product there. They may also accept reviews on their website.
👩🏽‍💻 If you're a small business, this is a great time to check your online listings and make sure they're up-to-date with current hours, contact information, and menus or other relevant info. Also, reply to your online reviews if you haven't already!
🌟 While you're at it, screen-shot or copy recent 5-star reviews and share them on social media. This is a nice little boost of social proof for your biz.
👇🏻 Who are you leaving a review for today?

11/27/2020

Who are you supporting today? 🌠

I can honestly say I have never intentionally participated in Black Friday shopping. There was one time where I "needed" a new pair of jeans and happened to be near the mall. At that time I still bought new clothes, so I stopped in and took advantage of a discount. (Which, honestly, wasn't any better than a normal discount.)
That was about 7 years ago, and those jeans are still on heavy rotation in my wardrobe to this day.
You could say that justifies the purchase, but I know very well that my money went toward supporting the fast fashion machine.
I don't have any plans to shop today, but if I were going to, it would be to purchase things I legitimately need from a business I can ethically get behind.
I won't use the "v" word here because Instagram will put a little (well-intentioned) note on my post about misinformation. So, you know the drill...
EVERY DOLLAR SPENT IS A V_ _ _ CAST.
Say it with me. And make it your mantra, today and every day.

11/21/2020

Have you ever ignored “expert” advice to do what you knew was right for your business?

I know I have. 🙋🏻‍♀️
Quick little story: I was advised not to change my business name to and to use my name instead. Apparently it was due to some sort of “brand strategy” rule book.
But that imaginary rule book was blind to my goals of growing beyond a one-woman mission to make a bigger impact. It also had no idea how many times someone showed up in my inbox with....
“Hey, Jessica!"
Or "Hey, Jenna!"
Or "Hey, Jennessa!"
Or "Hey, Jessa!"
Do you know where people will end up if they visit jennastark.com? A dead end. ☠️
So, I decided to honor both my goals and the phenomenon of our brains filling in gaps between letters and rebrand. And the results are it...
It feels so much more authentic. Plus Little Dipper Agency is fun, nostalgic, and a little bit nerdy. All things I align with and that light me up creatively. I believe working on your marketing can and should be inspiring.
Moral of the story: go with your gut. When you see a clear solution to a problem, whether it be your brand name or a way to alleviate the stress on our climate and resources, take action. No one else on earth has your perspective. Not even the experts. 😉
PS - Shout-out to for my new out-of-this-world images. 🚀 11/10 recommend booking a shoot with her if you're in the Hood River/PDX area.

11/19/2020

Okay, you could say that these are best practices for ALL brands, and anyone on social media for that matter. 📲

But I would argue that as a business with a larger social mission, you have a responsibility to raise the bar on being intentional throughout your communications.
Believe me, I know, adding one more thing to your social media SOP might feel overwhelming—let alone 5 more things. 🙅🏻‍♀️ The thing is though, once you start implementing these best practices, social starts to feel less like a job and more like a conversation with your audience.
And I don't mean slimy, cringe-worthy networking conversations. I'm talking genuine, interesting, and fun happy hour chats with your besties. 🥂 This makes your social media a place you actually like to hang out. Imagine that!
If this resonates with you, save this post and let me know if there's anything you would add to these best practices in the comments. 👇🏻👇🏽👇🏿

Jenessa Stark Agency

06/20/2022

02/02/2022

01/05/2022

12/28/2021

11/02/2021

04/02/2021

01/28/2021

11/28/2020

11/27/2020

11/21/2020

11/19/2020

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