04/07/2022
When it comes to website , a great place to start is taking a minute to ask yourself, “what do I want people to do when they come to my site?” It may sounds like a silly question, but it’s incredibly important if you want your website to be a powerful marketing took for your business. In fact, I believe that your website should be your BEST salesperson because it will likely communicate with more of your potential customers that your actual sales team. When you start thinking of it like that, you begin to see what having clarity around the purpose of your website. For most businesses, they want customers to do one of four things on their website:
💵Buy
📚Learn
👋🏻Contact you
📧Sign up or Subscribe
What’s the most important action you want your customers to take? Think about that. . . and we’ll go from there in our next tip tomorrow!