06/03/2026
The formula is known as "The 4Ps:"
Picture → Promise → Prove → Push
🎥 For Reels and carousels
• P icture = your hook
“You spent $4k on a website and nobody’s booking.”
• P romise = why they should keep watching
“Here’s the homepage mistake most small business owners are making.”
• P rove = this is the actual value
Show:
• bad website examples
• analytics
• redesigns
• heatmaps
• before/afters
Example:
“Notice how this site has 7 buttons on one screen? People don’t know where to click.”
• P ush = Your call to action
“DM me ‘audit’ and I’ll review your homepage"
Or
"Comment. Save. Click. DM. Buy. SOMETHING. " (which ever metric is the most important to you)"