Masterworks

11/04/2022

Just 15 years ago, Meta ads (formerly Facebook ads) launched, and now, they are the juggernaut of an effective digital ad strategy. As Meta’s platforms continue to mature and the advertising challenges on their platform increase, the question arises: what is the next up-and-coming platform that will deliver engagement and results?

A key platform entering this conversation is TikTok, and we are investing in understanding the opportunities that lie in this growing platform. TikTok has become a competitive platform in monthly user engagement. It has also captured the engagement of a younger demographic than that of the maturing Meta platforms. TikTok reaches people who simply are not using platforms with Meta ads, so audience growth opportunity is abundant...

Learn more on our latest blog:

The digital advertising environment is a quickly evolving landscape. Staying relevant requires continuous awareness of trends and a constant pursuit to engage with your audience. A key platform entering this ... Read More

09/07/2022

"You can’t really know your audience without meeting them."

Allen Thornburgh, Masterworks' VP of Strategic Innovation was featured in the latest Christian Leadership Alliance's Outcomes Magazine issue. He calls us to reevaluate our assumptions about innovation and to truly know our donors (not just data) in order to create experiences they'll love. Don't miss this read!

In this exciting era of constant technological advancement, it’s common to understand innovation to be a function of technology. But if you have to choose between technology-driven innovation and audience-driven innovation, you should choose the latter. Every time.

08/12/2022

Welcome one of our newest team members, Stacey Baxter! Stacey brings expertise and passion to her role as Senior Vice President of Program Management. Her primary function is to oversee our project management team and serve our entire portfolio of full service clients. Stacey has spent over 20 years serving nonprofit organizations. She genuinely loves charitable people who are generous with their time, talent, and treasure.

Learn more about Stacey on our latest blog:

People of Masterworks is a series highlighting talented folks who contribute to the success of our ministry partners on a daily basis. Our hope is that, by getting to know ... Read More

08/05/2022

08/03/2022

We 21st-century marketers have metrics for everything. Open rate. Conversion rate. Click through rate. ROI. But there’s no uber-metric that tells you every growth-focused decision you should make.

For example, what is the value of a changed mind?

We came alongside HSLDA last year to help them change the minds of “Maybe Moms” — mothers of school-aged children who liked the idea of homeschooling but perceive regrettable barriers to homeschooling their own children.

The result? Each changed mind cost us just 63 cents.

Learn more on our latest blog...

We 21st century marketers have metrics for everything. Open rate. Conversion rate. Click through rate. ROI. But there’s no uber-metric that tells you every growth-focused decision you should make. For ... Read More

07/28/2022

The Purpose & Profit Podcast was created to help answer the question, “What are the surprising ideas at the intersection of nonprofit causes and for-profit brands?”

We’re proud to sponsor Season One of the show, co-created by our very own Dave Raley, EVP Strategic Innovation, and Carly Berna, Vice President of Marketing at Jewish Voice Ministries International.

Check out our latest blog to learn more:

What can leaders learn from broader trends that are transforming our world today?  The Purpose & Profit Podcast was created to help answer the question, “What are the surprising ideas ... Read More

07/27/2022

Today is the day! We are excited to hear from Dave Raley & Michael Martin as they discuss the importance of a great relationship between finance and development teams at non-profits.

It's not too late to sign up: https://bit.ly/3ozkZeI

07/20/2022

It’s amazing how God weaves such a unique group of people into our ministries, with different skill sets and distinctive strengths, each created with a unique perspective on their contribution to the success of the ministry. In a perfect world, each one complements the other and, as a unified team, they produce a “win” for the ministry. It’s a nice dream. But reality check — we don’t operate in a perfect world or with perfect people.

Some of the most challenging groups of people to unite in ministry operations are development (those who count the money) and finance (those who account for the money). The reason is understandable: they are often two very different types of people, with different perspectives and objectives, and they speak different languages!

Join us in our next webinar as we discuss four key elements that help bridge the divide and help build a highly effective fundraising and marketing relationship.

Sign up here: https://bit.ly/3IQJ2PN

07/07/2022

Masterworks launched an ambitious longitudinal test across eight clients of varying sizes to see if we could reduce direct mail to digital donors and still meet net revenue and retention goals.

Our hypothesis: We could dramatically decrease the amount of mail we send to digital donors, thus reducing costs. The key success measurement was net revenue.

Curious as to what we found? Check out our latest blog!

Many of the nonprofits we work with at Masterworks were founded before digital marketing transformed the landscape. They’re used to feeding donors a steady diet of direct mail appeals and ... Read More

06/28/2022

With an ever-increasing diversity of ways for people to give, the amount of data accumulated is vast and growing exponentially. Wading through who to continue to cultivate in mail (or any channel for that matter) is becoming increasingly difficult...

That’s where data science steps in, specifically a branch of artificial intelligence known as machine learning.

Learn more on our latest blog post:

Let’s face it — fundraising can be hard and complicated. It’s a balance of traditional marketing (reaching the right people with the right product at the right time with the ... Read More

06/09/2022

More and more nonprofits are talking about donor-advised funds, or DAFs, and how they fit into a comprehensive fundraising program. That’s because DAFs are a huge opportunity for charities today. But some organizations are missing out on this increasingly popular donor support channel. Here’s what you need to know…

More and more nonprofits are talking about donor-advised funds, or DAFs, and how they fit into a comprehensive fundraising program. That’s because DAFs are a huge opportunity for charities today. ... Read More

05/24/2022

Don’t forget to register now for our upcoming webinar hosted by Christian Leadership Alliance! This opportunity to gain valuable insights on digital fundraising is one you won't want to miss.

You’ll discover ways to start shifting your efforts from a marketing impact calendar to an Always On digital media engine that will be the key to unlocking your digital performance.

Even if you cannot attend, be sure to sign up so we can send you a recording of the webinar to watch on your own time.

Register here: https://Masterworks.zoom.us/webinar/register/1116506599158/WN_NFw_pgKPRCGhLVr2OdmmFw