Igniting Souls

05/30/2026

Most people dismiss dreams as fantasy.

But every meaningful breakthrough begins as something that doesn't yet exist.

A dream is not an escape from reality.
It's an invitation to create a new one.

The entrepreneurs, authors, creators, and innovators who change industries all have one thing in common:

They allow themselves to imagine a future that others cannot yet see.

The challenge isn't dreaming.

The challenge is waking up with the courage to act on what you saw.

Dreams reveal possibility.
Action creates reality.

What is one dream you've been carrying that deserves to be brought into the daylight?

05/29/2026

Congrats, Dave Van Buskirk, your USA Today Featured Bestseller, Referable: How to Get Unlimited Introductions Without Even Asking, was featured in Times Square in New York City. It is showing people how to create a business people can’t wait to recommend.

05/28/2026

Congrats, Kris Snyder. Your book, Meetings Kinda Suck, is now a USA Today Featured Bestseller. It’s time to be done with meetings that could have been emails.

At Igniting Souls and Instant IP, it's our deep honor to publish this book, which is one of the newest books in our EOS Worldwide publishing collaboration, thanks to the vision of Mark O'Donnell and Kelly Knight.

Ninety.io

05/27/2026

Most companies think they’re selling products.

The smartest companies know they’re building IP.

LEGO® is one of the greatest examples in the world. What started as a simple toy company became a global intellectual property empire by protecting, layering, and maximizing its ideas over decades.

Here’s the bigger lesson we can all learn from LEGO®:

Your business value is not just in what you sell today.
It’s in what you own, protect, and multiply over time.

LEGO didn’t stay powerful because of plastic bricks alone.
They built:
✔ Patents
✔ Trademarks
✔ Design protection
✔ Trade secrets
✔ Brand recognition that compounds over generations

And even after patents expired, their IP ecosystem kept growing.

That’s what real leverage looks like.

Most creators, founders, and entrepreneurs are sitting on untapped intellectual property right now:
→ frameworks
→ systems
→ content
→ methods
→ processes
→ ideas
→ stories
→ brand assets

Are you building a business or an IP company?

Find out more at https://www.instantip.today/

05/26/2026

05/25/2026

May 26th, The Greater Game officially launches.

And I believe it speaks directly to a moment many entrepreneurs eventually face:

Revenue is climbing…
opportunities are expanding…
from the outside, everything looks successful…

Yet internally, you realize:

The next level requires a different kind of mastery.

Not more hustle.
Not more hours.
Not more complexity.

Different thinking.

That’s what Dan Sullivan and John Bowen address so powerfully in this book.

After years inside Strategic Coach, I’ve seen how transformational Dan’s frameworks can be—not just for businesses, but for the entrepreneurs building them.

What stands out to me about The Greater Game is that it challenges the traditional definition of growth.

Instead of living quarter to quarter…
It invites you into a 25-year vision.

Instead of becoming trapped by your expertise…
It pushes you to transform your unique brilliance into scalable intellectual property.

Instead of building a business dependent on your constant presence…
It challenges you to create self-managing systems, collaborative multiplication, and what Dan calls “orchestrated invincibility.”

That phrase alone is worth sitting with.
Because the entrepreneurs who create lasting impact rarely do it through effort alone.

They do it through frameworks.
Leverage.
Collaboration.
Long-term thinking.
And perhaps most importantly—
By learning how to multiply their genius beyond themselves.

That’s the Greater Game.

The book launches May 26th.

If you’re building something meaningful…
and sensing that your next breakthrough won’t come from doing more, but from thinking differently…
You’ll want to read this one.

Get your copy now: https://amzn.to/40tqwXq
Dan Sullivan
Strategic Coach