ConnectCo Marketing and Lead Generation

10/13/2022

🟣 If you are a small business owner one of the easiest and most cost-effective ways to create brand awareness is through social media.

Don't have the budget to hire a social media manager? That's OK. Here is a (very) simplified look at how to build your online presence 👇

1. Determine who your target audience is, and identify the top two social media platforms they use most. Create profiles for your company on these two platforms.

2. Make editable templates branded for your company, or hire someone to help. Canva works great for those who are not design-savvy. Make sure designs follow your company’s colors and font guidelines.

3. Create content that will appeal to your target audience. Aim for a mix of 80% value-add or informational content, and 20% focused on promoting your brand.

4. Schedule or post the content on the two platforms you identified in step 1. You don't have to post every day.

5. Engage, engage, engage! Respond to any questions or comments your posts may generate. Follow relevant, potential clients back and engage with their content. If you have the time, consider sending a personalized message to new followers introducing yourself and your company.

⭐ For extra credit:

- Identify hashtags, events, and trending topics that interest your target audience. Join these conversations with meaningful content.

- Maximize reach by posting content consistently, and at a time your target audience is most likely to be online and engaged.

- Locate online groups within your business’ niche. Engage on these message boards by asking/answering questions, supporting others, and again…posting meaningful content.

- Post in-depth blogs or articles to create credibility.

04/04/2022

🟣⚪️ Instagram's chronological feed option is back! This allows you to see the latest posts from accounts that you follow, in the order they were posted.

💜 The update also includes a "favorites" mode. You can star up to 50 accounts and then posts from these accounts will populate near the top of your feed.

You can read more about the changes here:

The chronological feed returns to Instagram.

02/23/2022

🟣 The infrastructure bill, which includes proposals to limit business deductions, did not become law and means small business owners can avoid potentially significant new taxes.

🟣 Several COVID tax credits and relief measures have expired, but the Employee Retention Credit can still be claimed by some business owners.

🟣 The IRS is dealing with a record backlog of tax returns already, so don’t expect a responsive IRS this tax season.

Some Covid tax relief has expired for the 2021 income tax filing season, but not all, and Main Street has been spared Build Back Better tax proposals.

02/16/2022

🟣 74% of consumers rely on social networks to make purchasing decisions (ODM Group)

🟣 71% of consumers are more likely to buy something, based on social media referrals (Hubspot)

🤔 What does your social media presence say about your business?