Unchained Marketing

Unchained Marketing Unchain your potential with a holistic, customized approach to marketing.

Instagram's newest updates are some of the most exciting in recent months (in my humble opinion). Swipe through for my ...
11/02/2021

Instagram's newest updates are some of the most exciting in recent months (in my humble opinion). Swipe through for my Top 4! 👉

☑️ Link Stickers
Now everyone has the ability to use links in their stories... no more "Swipe Up" or follower restrictions. This will level the playing field for small businesses and creators.

💻 Desktop Posting
No more sending content to your phone to upload or solely creating content from a tiny screen. Desktops are making a comeback!

📆 IG Live Practice & Scheduling
Even Instagram Live got shiny new updates! Users now have the ability to schedule lives in advance and share via notifications with their audience.

Novices rejoice! The new "Practice" feature enables users to go live privately or with a select audience.

🎥 Reels Effects
Reels are exploding as the favorite feature on Instagram. Now, three new effects will make them even more engaging (and easier to create).

We anticipate even more changes coming in the not-so-distant future as Instagram continuously adjusts to meet the needs of its users and evolving audience base.

Which is your favorite update so far this year?

When you start marketing your business, it can be very frustrating to not see immediate results or feel completely overw...
10/13/2021

When you start marketing your business, it can be very frustrating to not see immediate results or feel completely overwhelmed by the sheer amount of marketing tactics being thrown out to you as options every day.

As a marketing consultant and strategist, I’ve gathered a few tips that I always keep in mind both in marketing my own business, but in the strategies and plans I develop for clients.

1. Be CONSISTENT
Let’s face it- no one can truly grow if you’re not consistent. This includes not only your branding — messaging, tone of voice, graphics, images and color palettes, but also your strategy — what tactics you use, the length and frequency in which you use them, what gets analyzed, KPIs.
There is no growth without consistency in your strategy. Develop a blueprint for how you will use each of your marketing channels or hire someone to help you (see tip #3). 😉

2. Be PATIENT
Marketing takes time, just like building your business. Beyond the initial process of developing your blueprint, you then have to create all of your marketing assets, and only then can you launch.
Even post-launch, you cannot expect results right away. On social and digital platforms, there is a period of ramp-up where the algorithm has to fall into place and for your marketing to start reaching the right cadence. It’s only then that you can start seeing and measuring results. But you know what helps produce results quicker… consistency (see tip #1.) 😉

3. OUTSOURCE
Once you start growing your business, it is very important that as soon as you start feeling overwhelmed or in over your head, you outsource parts of your business to people who know how to keep that going for you! Staying up-to-date on trends, being consistent, and creating and executing on a marketing strategy is extremely time consuming (albeit important). You cannot, and should not, do every job in your business. You cannot grow unless you build a team of experts in given fields to help your business grow alongside you.
Even at a launch point where money may be tough, there are still resources at your disposal and people who will want to build your business up by its bootstraps. Don’t be afraid to seek them out.

One of the biggest lessons I have been trying to learn is the idea of balance. My husband calls me the “task master” bec...
10/05/2021

One of the biggest lessons I have been trying to learn is the idea of balance. My husband calls me the “task master” because I am on a constant pursuit to finish my to-do list. I crave that sense of accomplishment. I need it in order to relax. And how messed up is that?!

As business owners, and adults in general, we need to listen to our bodies more and push out this immense sense of pressure we have to always be on the go, always be doing something.

Just like in fitness, rest days are pivotal for growth. They allow your body to fix the wear and tear you put it through during exercise. The same applies to everyday life. Allow yourself to rest in order to grow. You can’t do your best if you’re constantly running on fumes.

Social media is ever evolving (even us marketers can't always keep up), but some general rules still apply. Be Genuine.B...
09/15/2021

Social media is ever evolving (even us marketers can't always keep up), but some general rules still apply.

Be Genuine.
Be Thoughtful.
Be Available.
Be Engaged.
Be Strategic.

It's not too late to give your social media strategy a facelift. DM or email [email protected] to schedule a free consultation.

I’ve always treated September as the start of my new year. There’s an energy to this time of year where schedules change...
09/10/2021

I’ve always treated September as the start of my new year. There’s an energy to this time of year where schedules change and priorities shift. It is a time when the buzz of summer fades and the world starts settling in.

I also find it a great time for reflection in business. You don’t need to wait until the start of the new calendar or fiscal year to make changes to your marketing, test out new campaigns or even ideate about things in the pipeline.

Take this time to shake off the summer, reflect on the first 3 quarters and end the year with impact.

DM or email to schedule a free 30-minute 1:1 consultation.

Planning is key to a successful business, service or product launch. You spend all of this time into developing your bus...
08/25/2021

Planning is key to a successful business, service or product launch. You spend all of this time into developing your business... why wouldn't you put the same amount of effort into your marketing? Because you're human, you just want to launch already! Or frankly, you just don't have the time or knowledge to do it yourself. But you're setting yourself up for failure without following these three steps. Marketing is fluid and constantly changing, especially in today's landscape. You can get overwhelmed and not position your business in the best light if you fail to plan and execute properly.

That's where I come in. I can help you unchain your potential with a holistic, customized approach to marketing. I will work alongside you and key stakeholders to develop a marketing plan that ties back to your business goals at all times and is attainable to execute.

Interested? DM or email to schedule a free 30-minute 1:1 consultation.

Hi 👋 I’m Erin Ranjo, Founder and Owner of Unchained Marketing, here to kick off the launch of my social channel with a l...
08/20/2021

Hi 👋 I’m Erin Ranjo, Founder and Owner of Unchained Marketing, here to kick off the launch of my social channel with a little .
I’m a mom to two crazy boys and an equally crazy cat, and wife to for what seems like a century — We’re known to many family and friends as the .
🏡 I live in Skillman, NJ right outside of Princeton in the mythical part of the state known as Central Jersey (it exists, I swear.) I’m Jersey born and raised, but mentally my mind is, and will always be in Paris, France.
🇫🇷 I went to Rowan University where I majored in PR & Advertising along with French. My fluency has dwindled from lack of use, but one day when life slows down (HA!), I vowed to my Dad that I would kick it back up. Until then, I just enjoy eavesdropping on native speakers and relishing in the fact that I am a .
I started as a way to bridge my passions and my skills together into one. I truly believe that passion and purpose should align in business. After 10 years in the corporate world, I decided to branch out on my own to work with clients in the health, wellness, food, restaurant, non-profit and sustainability industries.
I practice what I preach. I am a RYT-200 certified yoga instructor and a voracious proponent of living a healthier lifestyle (definitely to the chagrin of my husband and family members). I eat a primarily plant-based diet 🌱 , switched to all clean household and beauty products, and do what I can my minimize my home and family’s toxic footprint.
🔑 🌃 As if life isn’t busy enough, my husband and I have begun expanding our real estate investment portfolio and launched Unchained Realty . Follow our journey as we gut rehab a 19th century home in Downtown Charleston.
I’m happy to have you here on my page. I look forward to connecting more and sharing weekly content and tips for setting your business up for success with a holistic marketing .

It’s been an honor and a privilege to help Putt for Parkinson's Golf Outing year over year with their marketing material...
08/04/2021

It’s been an honor and a privilege to help Putt for Parkinson's Golf Outing year over year with their marketing materials, social media strategy and content development. Big things coming our way for Year 10. Let’s get planning!

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