502insider

05/30/2015

Want to avoid all of the "make money at home" scams? We've gone through them all and figured out which ones are real and which ones are fake...

05/08/2013

You may have seen the statistics – one study claims that more than 80% of small businesses that invest in mobile marketing see increased business as a result – but how can you go about capturing so...

04/23/2013

SMS isn’t dead it just smells funny


GoMo News has just had a very interesting chat with JF Sullivan, CMO with Acision, which has just finished research into ‘real world’ usage of SMS/text. On paper, the good news for Mobile Network Operators (MNOs) is that text isn’t dead by any stretch of the imagination. The bad news is hat people will switch to IM [Instant Messaging] as soon as they perceive both services to be equal.

On a positive note, Acision found that an amazing 96 per cent of those people it surveyed used SMS/text more than once a day.

However, 76 per cent also admitted that in addition to utilising SMS They are also making use of IM services such as Viber.

Sullivan explained that SMS still has two things going for it over the opposition. The first is reach. The general perception is – probably correctly, that anyone can be reached via SMS.

The same cannot be said of any of even the most popular IM services. However, the curious thing is that end users believe (erroneously if we are to be realistic) that SMS is totally reliable.

‘Unquestioned reliability” is how Sullivan put it. It seems that people remember incidents such as Apple’s iPhone messaging going down and BlackBerry’s BBM disappearing.

However, they totally forget – it appears, that text messages sent on major holidays – especially New Year’s Day here in the UK, commonly take ages to appear – if at all.

So why do mobile phone users bother with IM in the first place? The answer – especially in the UK it seems, is that text messages are viewed as costing money.

Even though most subscribers almost certainly get nowhere near exceeding their bundled text limits.

The send thing in IM messaging’s favour is the ability to mix and match media types. Smartphone users find it easy to attach photos to IM messages.

They don’t feel anything like so comfortable as doing such a thing via MMS. Such services are still not user friendly or trusted enough.

GoMO News’ impression is that MNOs need to keep emphasizing the joys of SMS whilst at the same time explore the possibility of offering their own IM services to compete with the likes of Whatsapp.

How good would it be for those on the Vodafone network, for example, to be automatically able to see all of their fellow Vodafone contacts who can be reached by a Vodafone branded IM service.

If an operator got this right, it could give the OTT players a major headache.

02/01/2013

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as

12/12/2012

KIDS EAT FREE!

Monday - Thursday

Check website for details. http://www.mcalistersdeli.com/

McAlister's Deli
2400 Lime Kiln Lane
Louisville, KY 40242

11/15/2012

Current Trends In Mobile Marketing

It should be clear to you that mobile marketing is not a fad. There are more than 4 billion mobile phones in use around the world, over 1 billion of which are smartphones. It’s believed that mobile internet usage will overtake desktop usage by 2014. Therefore, you need to be up to date with mobile marketing trends to make it in your industry. Here are the latest trends but be quick to join or risk falling behind.

I am just saying!!!

11/03/2012

This is fantastic!

Not sure how the new page design affects your marketing? Download 's free guide to find out.

10/22/2012

Moms are heavy-duty digital consumers across all channels, including not only social media, but also in e-commerce and on mobile.

10/16/2012

Thinking about loyalty marketing...take a look!

Before I left for Loyalty Expo in Orlando I ran across an article talking about the statistics from an ACI Worldwide study regarding loyalty programs. By the time I returned from the show these statistics were popping up everywhere along with a number of articles and blog posts dissecting these numbers and discussing what they mean. Below is a sampling of the statistics I have seen floating around the internet.
http://loyaltymarketing.com/post/Customers-Want-More-From-Their-Loyalty-Programs.aspx

10/04/2012

Start garnering fans and customers on Facebook. Download HubSpot’s free eBook “How to Master Facebook Marketing in 10 Days.”

10/01/2012

SMS Marketing Strategies To Increase Sales For Your Business

SMS marketing is one of the the most effective way to reach your customers and boost your business profits. With all the new advances in mobile marketing technology that can engage your customers, a simple 160-character SMS text message still does the trick best. Amazingly, lots of businesses haven’t caught on to this easy, very cost-effective mobile marketing method yet.

Any type of business can use SMS Marketing text message to boost sales. Here are some of the SMS Marketing best practices on how to market effectively with SMS Marketing text messages.

10/01/2012

Top 5 SMS Text Message Marketing Benefits For Your Business

SMS text message marketing benefits spreads high and wide for every business. These days, when a mobile phone is more than just an accessory or a status symbol, it is becoming more and more a necessity to daily living. Mobile devices are not just used to communicate to loved ones or business colleagues. It is more than just a tool for emergency situations or a way to reconnect with friends. You will find a lot of people nowadays using their mobile phones to store and receive information, a means to access the internet and even to take photos or to record their daily schedules.