RDW Group

06/24/2026

Refreshing your brand doesn’t have to mean losing the audience you’ve worked hard to build. In today’s fast-moving marketing landscape, evolution is essential — but so is staying true to what makes your brand recognizable and trusted. The key is knowing how to modernize thoughtfully, without disconnecting from the people who already believe in you.

Evolve your brand’s look and messaging while keeping the familiarity and trust your audience expects.

06/22/2026

Giving back, together. RDW Group’s Positive Purpose Committee was proud to collect donations for Amos House, helping support individuals and families facing homelessness and poverty in our community. From hygiene essentials to everyday necessities, every item donated represents the power of coming together to make a meaningful impact.

06/18/2026

After 32 remarkable years with RDW Group, we’re celebrating the retirement of our Managing Partner, Phil.

Phil’s impact reaches far beyond his title. He has led with grace, empathy, and a genuine commitment to building meaningful relationships with both clients and colleagues. His ability to connect with people, earn trust, and make others feel valued has shaped our culture in countless ways. And anyone who knows Phil knows his sense of humor is just as memorable as his leadership. His wit, warmth, and ability to bring laughter to any room have made working alongside him a true privilege.

Thank you, Phil, for 32 years of leadership, mentorship, laughter, and heart. Congratulations on your retirement. We'll miss you more than words can say, but we're excited to see what this next chapter holds for you.

06/17/2026

LinkedIn is giving creators and marketers a clearer view of what’s actually driving content performance. The platform has introduced new post analytics that show who your content is reaching, helping professionals better understand audience growth and content impact. 📊

As LinkedIn continues to invest in creator tools and performance measurement, these insights could make it easier to refine content strategies, identify new audiences, and prove ROI from organic efforts.

The platform will provide users with detailed data points on who posts are reaching, both in-network and out-of-network.

06/15/2026

Smart strategy. Stories that connect. For more than 40 years, we've helped brands shape their voice and tell their story with impact. We can help you do the same. Learn more about us. https://bit.ly/47A1hEI

06/12/2026

Are your competitors showing up in Chat GPT answers before your brand does? A new article from Search Engine Journal explores how brands can monitor competitor advertising activity in ChatGPT, what sponsored placements look like, and why AI search visibility is becoming a critical part of the marketing mix.

Find out how to identify who is advertising on ChatGPT and gain insights into your competitors' ad strategies.

06/10/2026

As institutions begin planning for the upcoming academic year, one question is becoming impossible to ignore: How can higher ed stay relevant in an increasingly competitive professional education landscape? From sharpening your market position to creating programs that better meet learner needs, our latest blog outlines four steps institutions can take now to prepare. https://bit.ly/4kAWJoX

06/08/2026

Become you... but bolder, clearer, and more connected. We help brands find their voice and use it with confidence through strategy, creative, media, public relations, and digital expertise. We're here to help you grow into what’s next. https://bit.ly/47A1hEI

06/05/2026

Some members of RDW Group had the wonderful opportunity to attend the 58th Annual The Publicity Club of New England Bell Ringer Awards at the Museum of Science, Boston last night.

The evening was a wonderful celebration of excellence, innovation, and outstanding achievements in public relations and communications, bringing together communications professionals and industry leaders from across the region. We were honored to be among those in this year’s award winners and enjoyed connecting with colleagues, peers, and industry professionals while celebrating the impactful work shaping our industry.

06/03/2026

As graduation season wraps up, conversations around the true value of higher education take center stage. While landing a job is often seen as the main outcome, it’s far from the only one. How institutions define and communicate that broader value shapes student satisfaction, family expectations, and long-term success. It also creates a powerful opportunity for schools to stand out in a competitive landscape.

Read our latest blog to explore how clearer messaging can strengthen your institution’s impact and appeal. https://bit.ly/49DevU6