Truss Group

06/01/2017

As consumers become progressively more concerned about what they're eating, produce packaging has never been more important. Here's how to make your produce packaging stand out.

http://teamtruss.com/produce-packaging/

Creative. Groundbreaking. Intuitive. These are words usually not associated with produce packaging – but they should be.

05/25/2017

Thanks to everyone who helped make this year at The National Stationery Show so successful!

We had such a fun time in meeting with such talented and creative people. Looking forward to next year!

05/22/2017

🗽In New York!! Setting up a trade show at the for a client. 🙌

05/02/2017

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04/21/2017

Getting ready for the upcoming trade show in New York. National Stationery Show here we come!

04/18/2017

We've researched our favorite brand personalities on social media and we narrowed it down to three.

Learn what makes these brands so successful in connecting with their audiences with only photos and copy under 140 characters: http://bit.ly/3brandpersonality

Developing a brand personality is all about authenticity. Being authentic requires taking risks! Learn how these brands resonated with their audiences.

04/18/2017

We're big believers in retail, but there's no doubt that times have changed and retailers need to follow suit.

Here are our thoughts from an agency perspective!



http://teamtruss.com/retailchanges/

Let’s be honest – it’s been a rough two years for retail. We don’t want to scare anybody, but it doesn’t look like things are getting any better. There’s already been nine retail bankruptcies in ...

03/28/2017

The is shattering sales records and nearly impossible to find. Why is the Switch so successful? http://bit.ly/2okWLTV

The Nintendo Switch has sold a staggering amount of units in its first week. We think the Nintendo Switch packaging might have something to do with it.

02/08/2017

Amazing commercials just happened, with some sort of game happening in between.

Check out what we thought were the best three best Super Bowl ads this year!

Just because a super bowl ad is memorable, doesn't mean it's always an effective piece of marketing. Find out the best super bowl ads from professionals.

01/25/2017

One of the most common questions we receive is "What is influencer marketing?" Answer: It's the most effective way to spend your marketing budget.

01/12/2017

The Pantone color of the year for 2017 is Greenery. We have mixed feelings.

At first glance, we felt disappointed. Greenery can feel like a background color that doesn't draw attention.

But then we realized, maybe that's the point? There's natural green all around us, but we easily forget about it. Perhaps the point is to appreciate the subtle green that covers most of the planet. Maybe we're waxing too philosophical, but for the time being, our feeling remain mixed for the 2017 color of the year.

What are your thoughts on this year's controversial color?

The Pantone for 2017 is . A refreshing and revitalizing shade, Greenery is symbolic of new beginnings

12/24/2016

Returning holiday gifts. We all do it. And that’s okay. Many people don’t feel comfortable buying gifts without a clear return policy.

Make yours obvious, and the buyer will have more confidence!