Harmon Brothers

01/31/2025

Proxy Vs. Metaphor: How To Get Your Visuals To Say What You Want

Companies love to use metaphors and simile in their ads:

“Using our shampoo is like a dance party on your head, where the DJ is 12 vitamins and minerals.”

They’re fun but they risk confusion.

They’re asking the viewer to solve a puzzle of what they mean in their head.

And a confused customer is an unconvinced customer.

Use proxies instead.

A p**ping unicorn IN PLACE of a p**ping human to show what good p**ping looks like.

The viewer doesn’t have to juggle meaning in their head.

Unicorn p**p good. You can p**p good too.

What are some great examples of proxies you’ve seen in ads?

01/08/2025

I remember writing my first Harmon Brothers script.

I never worked so long on something that flopped so hard.

I spent weeks concepting, researching, and joke writing. It had to be perfect.

I wrote and rewrote so many times, it could have been a screenplay.

I even performed it in front of a live audience to make sure the jokes were landing.

“I don’t think it’s a good fit for our brand.”

I wrote my second Harmon Brothers script in 3 hours.

It was chosen, produced, and completely changed the trajectory of my writing career.

Why is it, sometimes, less effort yields better results? What do you think?

01/05/2025

Passion > Money

Everything Everything Everywhere All At Once

Budget: $25M

Box Office: $140M

Dark Phoenix

Budget: $200M

Estimated Loss: $100M

We can feel it when you’re just doing a job vs. putting your whole butt into a project.

No amount of money can make up for true passion.

11/05/2024

This request is a little unusual. We are seeking feedback for a brand/logo mark under development. It's for a hard water treatment/septic clean-out product called Hard Water Hero. It's made in Idaho. If you have some time and interest, please complete the linked Google survey, answering all of the questions. It should take about 5-7 minutes. For the first 50 who complete it and leave their email at the end, we will send you a $15 Amazon Gift Card.

https://forms.gle/m6NWTDqh5hUCM9V37

We'll update the post when we get to 50 or take it down.

In this survey, Harmon Brothers Consulting is looking to get feedback from the public as we finalize a logo and branding elements for a new brand of septic clean-out and hard water treatment called "Hard Water Hero." This is a revolutionary, natural product, made in Idaho, that is more effective and...

09/20/2024

Hate doing laundry? Use Rinse!

provides an incredible service and we got to collab on this hilarious campaign to promote it.

09/18/2024

Take care of your best beach suit with Rinse!

Another sketch we created with to promote their awesome product.

09/17/2024

Keep crack out of your life!

Check out this awesome campaign that we collaborated with to create!

09/16/2024

Show us your OAT face!

We loved collaborating with on this awesome campaign.

09/13/2024

is an amazing service and we were so happy when they asked us to collab on this awesome campaign.

09/11/2024

"Doesn't matter, I don't have to wash these!"

Here's a little sketch we created to promote and their amazing product.

09/10/2024

created an amazing product and we are so proud that we got to work with them on this incredible campaign.

09/09/2024

Don't be a dairy dork!

We had a fun time creating this campaign with for their awesome product.