07/10/2026
Hot Take 16: “We aren’t budgeting for creative.”
Even the best media plan can’t save creative that doesn’t fly.
If it’s not built for the platform, not squawking to the right audience, or already outdated, it’s grounded.
Good creative doesn’t have to cost a fortune, but it does have to work.
Lucky for you, our Talent Rooster is stacked with sharp creative minds ready to make something worth squawking about.