09/05/2026
These are the 4 most important things you need to know if you want to start posting online as a personal brand.
1. Know your brand voice.
Your brand voice is how you talk to your best friend. It’s how you call your mom. It’s how you give advice when a friend comes to you for help.
Stop trying to sound like a “personal brand.” Sound like YOU.
2. Know who you’re helping.
What have you overcome? What have you learned? What are you really good at? What could you talk about for hours?
Start there.
You don’t need to help everybody. You need to speak to the person who can benefit from what you already know.
3. Be consistent, dang it.
Do NOT tell yourself you’re going to post three times a day when you can barely manage three times a week.
Set a goal you can actually keep.
I challenge you to start with a minimum of 3 posts a week. Build the habit first. Then increase your volume.
4. HAVE FUN, dang it.
You’re building something that could literally create income, opportunities, freedom, friendships and experiences you never imagined.
Stop taking every post so seriously.
Create. Experiment. Learn. Post the dang thing.
Your personal brand can change your life, but nobody can discover you if you never give yourself permission to be seen.
Comment “COACH” if you want to learn how to build a personal brand that actually feels like YOU.