11/08/2022
WHY YOU NEED GOOGLE MAPS MARKETING
When it comes to getting found and chosen in our current marketplace, there are numerous options as to where you can put your money online.
However, with the majority of customers searching in Google to choose a business and the exponential rise of “near me” searches, Google Maps is one of the most efficient ways to capture market share as a local business.
Google Maps marketing is the process of utilizing Google Maps to make your business easier for customers to find—and choose. Because we work with local businesses regularly, we see how Google Maps helps businesses collect and convert leads.
But we also know that this marketing type only works when you strategically position it.
Google Maps is your company’s secret weapon
Google estimates that users make 3 billion searches for hotels and 1 billion searches for clothing stores each month. The majority of these users visit a nearby store the same day.
Google Maps completely dominates the navigation sector as well, with loyalty from nearly 67% of smartphone users. Consumers are more than twice as likely to use Google to discover and choose a local business than any other site. And the top three organic search results, what is typically called the “Google Map Pack,” get 75% of the clicks.
All these trends go to show that local SEO, or search engine optimization, matters in digital marketing—especially for local businesses. Local SEO is all about optimizing content so that your business appears higher in the local search engine results pages (SERPs) than your competitors in the local area.
When you claim your business listing and make Google Maps marketing a priority, your ranking will rise and conversion rates will begin to spike.
If you want to increase your revenue profits and sales, download you FREE Google My Business Checklist.
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