Apex Media Global

Apex Media Global Strategy, Design, Solution Development

Fox Corp. is making its biggest streaming move yet, agreeing to acquire Roku for $22B in a deal that gives it control of...
06/17/2026

Fox Corp. is making its biggest streaming move yet, agreeing to acquire Roku for $22B in a deal that gives it control of the menu screen seen by more than 100 million households worldwide.

The acquisition instantly makes the combined company the third-largest player in U.S. TV by viewing share and gives Fox a powerful new advantage: ownership of the first screen viewers see when they turn on their TVs.

Fox is paying $160 per Roku share and taking on $8.3B in new debt to fund the purchase. Together, Fox and Roku are expected to generate about $9B in advertising revenue, roughly 14% of all U.S. TV ad spending.

For years, Fox argued it didn’t need a major streaming strategy. Now, under Lachlan Murdoch, it’s making its biggest digital bet yet. Beyond streaming distribution, the deal gives Fox valuable viewer data, premium ad inventory, and greater leverage with studios, streamers, and sports leagues.

Investors were less enthusiastic, sending Fox shares down around 15% following the announcement.

After years of knocking on Hollywood’s door, YouTube creators may finally have their best shot yet at landing a Primetim...
06/16/2026

After years of knocking on Hollywood’s door, YouTube creators may finally have their best shot yet at landing a Primetime Emmy nomination. The platform has significantly expanded its For Your Consideration campaign this year, backing more creators and more submissions across variety, nonfiction, and short-form categories.

The biggest change? A new Emmy rule now separates standalone short-form series from spinoff content, giving original creator-made shows a clearer path to recognition. That means YouTube productions no longer have to compete directly against web extras tied to major TV franchises.

With bigger FYC campaigns, festival appearances, and growing respect from industry voters, creator-led productions are increasingly being viewed as legitimate television—complete with writers, crews, budgets, and high-end production values. The question now: will 2026 be the year YouTube finally breaks through?

Emmy nomination voting is officially underway, kicking off one of Hollywood’s biggest awards races. In drama, defending ...
06/11/2026

Emmy nomination voting is officially underway, kicking off one of Hollywood’s biggest awards races. In drama, defending champion ‘The Pitt’ remains the show to beat, though Vince Gilligan’s breakout hit ‘Pluribus’ is quickly emerging as a major challenger. ‘The Diplomat,’ ‘Slow Horses,’ ‘Task,’ and ‘Paradise’ are also generating strong buzz.

In comedy, ‘Hacks’ is the clear frontrunner as it heads into its final season, with Jean Smart looking to tie the all-time acting Emmy record with a potential eighth win. Meanwhile, the limited series category remains the most unpredictable race, with ‘Love Story,’ ‘Beef’ Season 2, and ‘Half Man’ all in contention.

Nominations are revealed July 8, with final voting in August and the Emmy Awards airing September 14.

The AI race is entering a new phase. SpaceX/xAI, Anthropic, and OpenAI are all preparing massive public offerings while ...
06/10/2026

The AI race is entering a new phase. SpaceX/xAI, Anthropic, and OpenAI are all preparing massive public offerings while reporting staggering spending on data centers, chips, and power. The message from their filings is clear: building cutting-edge AI requires enormous capital, and profitability remains a distant goal for many of the industry’s biggest names.

For Hollywood and other industries betting on AI-driven cost savings, there’s a twist. The companies promising cheaper, faster content creation are themselves spending tens of billions to keep their models running. As investors step in to fund the next chapter, pricing, partnerships, and priorities could shift quickly depending on Wall Street’s appetite for losses and long-term growth.

As horror hit ‘Obsession’ surpasses $220M worldwide on a reported $750K budget, a viral post from art director Sally Cho...
06/09/2026

As horror hit ‘Obsession’ surpasses $220M worldwide on a reported $750K budget, a viral post from art director Sally Choi has reignited debate over how indie film profits are shared. Choi revealed she earned about $6,700 after taxes for her work on the film, saying many crew members were paid little despite the movie’s massive success.

The discussion has split Hollywood. Some argue crew members deserve bonuses when low-budget films become blockbuster hits, while others note that indie productions are high-risk ventures where filmmakers shoulder the financial gamble. The controversy highlights ongoing questions about fair compensation, union protections, and who should benefit when an underdog project strikes gold.

TikTok is partnering with Sundance Institute to launch a free four-week micro-series writing program designed to help cr...
06/08/2026

TikTok is partnering with Sundance Institute to launch a free four-week micro-series writing program designed to help creators develop scripted, serialized content. The initiative gives selected participants access to industry guidance, storytelling frameworks, and writing tools tailored for the fast-growing microdrama format.

The move comes as creator-made projects continue to gain legitimacy across the entertainment industry. With YouTube creators producing breakout box-office hits and microdramas attracting massive audiences, platforms like TikTok and YouTube are increasingly becoming the industry's new talent incubators.

Hollywood once underestimated digital creators. Now, with short-form storytelling evolving into a major business and audience demand continuing to grow, studios are paying close attention. TikTok's latest investment signals that the next generation of writers, directors, and showrunners may come from creator platforms first—and traditional Hollywood second.

The Television Academy has unveiled major changes for the 78th Emmys. Talk and Scripted Variety categories are merging i...
06/05/2026

The Television Academy has unveiled major changes for the 78th Emmys. Talk and Scripted Variety categories are merging into a single Outstanding Variety Series award, with the possibility of multiple winners under a new voting system. The Academy also renamed Television Movie to Outstanding Movie, introduced its first new honor in nearly 20 years with the Legacy Award, and added its first AI-related language—though details remain minimal. A sign that TV's biggest awards show is adapting to a rapidly changing industry.

After years of uncertainty, movie theaters just delivered their strongest May since before the pandemic. The domestic bo...
06/04/2026

After years of uncertainty, movie theaters just delivered their strongest May since before the pandemic. The domestic box office topped $1 billion for the month — the first time since 2019 and only the ninth May ever to hit that mark.

AMC also reported its best May attendance since 2019, welcoming 25.5 million moviegoers worldwide. Even more impressive? This wasn’t driven by a Marvel blockbuster. Instead, a diverse mix of films—from biopics and sequels to original horror hits—helped fuel the comeback.

With analysts forecasting a $4.1B–$4.3B summer box office, 2026 could be the strongest theatrical summer in seven years. The big-screen experience is proving it still has plenty of life left.

One of the biggest shakeups in TV news is underway. CBS has named Nick Bilton as the new executive producer of ‘60 Minut...
06/03/2026

One of the biggest shakeups in TV news is underway. CBS has named Nick Bilton as the new executive producer of ‘60 Minutes,’ making him only the fifth person to lead the iconic newsmagazine in its 58-year history.

The former New York Times tech columnist, documentary filmmaker, and Hollywood producer arrives without traditional TV news experience—a first for the franchise. Supporters see it as a bold move to modernize a legacy brand for younger audiences, while critics view the broader leadership overhaul as a politically charged reset.

Bilton says his goal is to expand ‘60 Minutes’ beyond its Sunday broadcast, reaching viewers across multiple platforms and experimenting with new storytelling approaches. The big question: can an outsider reinvent America’s most-watched news program without disrupting what already works?

Season 59 returns this fall.

Hollywood may have a new playbook. This weekend, two low-budget horror films from YouTube-born directors claimed the top...
06/02/2026

Hollywood may have a new playbook. This weekend, two low-budget horror films from YouTube-born directors claimed the top two spots at the box office, pushing a $165M Star Wars blockbuster into third place.

The success of Backrooms, Obsession, and Markiplier’s Iron Lung has sparked comparisons to the 1970s filmmaking revolution, when young directors challenged the studio system with bold, original ideas. Now, a new generation of creators is doing it with audiences built online.

Backrooms delivered A24’s biggest opening ever, outperforming major franchise titles and drawing a massive Gen Z crowd, with 86% of ticket buyers under 35. The message is getting harder to ignore: original stories, fresh voices, and creator-driven filmmaking are becoming a major force at the box office.

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