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“Usage is the new currency for the app economy, not downloads..."
01/31/2017

“Usage is the new currency for the app economy, not downloads..."

As app downloads slow down due to a maturing ecosystem (dropping 20% among the top 15 US pubs, according to a mid-2016 Nomura/SensorTower report), developers are turning to a new success metric: Usage. “Usage is the new currency for the app economy, not downloads, because downloads just tell you tha...

Agree or Disagree? Viewership of the is lacking due to lose of affection for the .
01/31/2017

Agree or Disagree? Viewership of the is lacking due to lose of affection for the .

When you think of any programming franchise with a strong following of enthusiastic and loyal fans, you tend to think of the iconic National Football League (NFL).

52% of parents say the are "great parents"
01/27/2017

52% of parents say the are "great parents"

This week, Alexis Fragale discusses why millennials think they’re better parents than Gen-Xers and Boomers.

Industry Preview:- Data Fragmentation- Privacy- Publisher Problems
01/27/2017

Industry Preview:
- Data Fragmentation
- Privacy
- Publisher Problems

Data management is like dental hygiene: No one enjoys doing it or even thinking about it, but you’ve got to stay on top of it or else the situation will get really messy really quickly. Joanna O’Connell, CMO of MediaMath, on Thursday moderated a panel about data management that felt like a good cl...

Is your address becoming more relevant than you ?
01/26/2017

Is your address becoming more relevant than you ?

IP addresses, as we know them today, have been around since the 1990s. However, in a world where audience data is more readily available than ever before,

On the heels of , bidding, but what compromises need to be made?
01/26/2017

On the heels of , bidding, but what compromises need to be made?

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht, vice president of publisher monetization at Operative, a SintecMedia company. It seems like only yesterday that publishers were excited for header bidding, the new innovati...

Cheers to the 10 years of ads on .
01/25/2017

Cheers to the 10 years of ads on .

To kick off the Super Bowl season and celebrate 10 years of Big Game ads on YouTube, we’ve just released our AdBlitz 10-Year Anniversary Report

“If you create an artificial divide between brand and digital, you create a disjointed consumer experience.”
01/25/2017

“If you create an artificial divide between brand and digital, you create a disjointed consumer experience.”

Intuit’s TurboTax is one of the rare companies that blends its more traditional brand marketing investments in TV with digital and performance. This strategy, which happens at both the organizational and budget level, is intentional. “You’re consuming brand messages on television while surfing the i...

Inside with their CEO JeffGreen.
01/24/2017

Inside with their CEO JeffGreen.

Welcome to episode No. 10 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. During The Trade Desk's IPO road show, the company met with plenty of skepticism in meetings with more than 100 investment firms. No surprise there, given the market doldrums around ad tech st...

secret sauce that publishers are understanding now.
01/24/2017

secret sauce that publishers are understanding now.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Farrell McManus, vice president of media and publishing, North America, at MPP Global. We know that Facebook is one of the biggest sources of traffic to other sites, so even a slight al...

Like most, has had its growing pains.
01/23/2017

Like most, has had its growing pains.

It's now more than twenty years since digital media began its insurgency, revolutionizing not only marketing to consumers and businesses, but transforming much about traditional media.

A body of work, not laced with commercial branding. Keeping the connection with .
01/23/2017

A body of work, not laced with commercial branding. Keeping the connection with .

Fox’s day at the Winter 2017 Television Critics Association tour, which included a panel for the upcoming sequel series titled 24: Legacy and a high-tech exhibit featuring footage from its VR prequel.

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