Referral Marketing is the most cost-effective form of advertising possible. BNI provides a structured environment for the development and exchange of quality business referrals for both men and women. If referrals are an important part of your business, then BNI is the organization for you. What makes BNI unique is full time referral marketing professionals run each region, and they operate on the
“Givers Gain” philosophy. "What goes-around comes-around!" If I help you, and you help me, we will all do far more business together as a result of that mutual cooperation. The structure, support, and training provided to each BNI Chapter is unequaled by any other organization. BNI chapters follow a proven meeting agenda that keep the meetings focused on their primary purpose of generating new business. They have sound policies, proven procedures, and a strong Code of Ethics. Also, they allow only one person per profession to join a chapter. Thus, once you have been accepted, none of your competitors can participate. Belonging to BNI is like having dozens of sales people working for you because all the other members carry several copies of your business cards around with them. When they meet someone new who could use your products or services they hand out your card, recommend your services, and get permission for you to directly contact that person.
