Chorus Studios

05/17/2026

Chorus Studios merch?! makes our new hats look good. Would you buy one?

05/03/2026

Let’s go! next week. Find us in the podcast studio for a mini-pod interview.

04/17/2026

Depth not breadth. Getting return listeners indicates that your show is actually worth listening to for your desired audience, and that the value extends across the entire show, not just one episode. Glad to hear others in the industry agree!

"Steve Raizes asked if we’ve been thinking about podcasting all wrong. Specifically, by chasing downloads when we should have been focused on something far more meaningful—whether anyone stayed or returned."

It’s time for podcasting to move beyond unreliable downloads to engagement metrics that matter. Welcome to the Attention Economy.

04/10/2026

I’m thrilled to kick off Season Two of The Format with my cousin Taylor Lumsden, an Emmy award-winning photojournalist and producer whose career spans radio, TV news, documentaries, and branded content—all of which I somehow forgot about until we reconnected at Thanksgiving! Taylor walks us through his incredible journey, from DJing weddings in college to producing the wildly popular Texas political podcast Y’all-itics, which reached over a million listeners during the pandemic. We dive deep into why podcasts create such intimate listening experiences compared to video, exploring the unique power of audio to connect audiences with authentic human stories and even protect guest privacy when needed. Taylor shares the behind-the-scenes story of his award-winning documentary “Discovering the de Kooning,” which evolved from a simple news assignment into a film that premiered at South by Southwest.
🔗to episode on substack IN BIO ✨

05/30/2025

We put a little extra TLC into this podcast trailer because we are genuinely so stoked for this environmental breakthrough by A PLUS TREE, LLC- it has nationwide implications!

08/28/2024

Brit Marling is my hero.

Brit Marling began her career as an investment analyst at Goldman Sachs before becoming an independent filmmaking icon. How did she do it?

08/16/2024

Curious what I'm up to? I have a monthly(ish) newsletter where I interview experts in podcasting, PR, social media marketing as well as share my expertise in these areas. Your subscription on substack is a great way to keep up with my work and support me! Thank you in advance!
LINK: https://theformatpodcast.substack.com/

06/10/2024

I'm looking for a PR professional with experience advising start-ups or businesses on their podcast content to interview for my industry show + Substack TheFormat.

Questions:
- How do you allow a founder or startup podcast to be authentic but stay on message?
- How can long form content be beneficial to your clients?
- What kinds of challenges or issues have you faced with overseeing a branded show?

Any and all connections and recommendations for PR professionals who have worked with podcasts would be great - specifically a company podcast or branded podcast.

05/14/2024

I'm in NYC the next three weeks to meet with other creatives/podcasters as well as climate change communicators. Hit me up!

05/05/2024

I've gotten good feedback from my most recent episode + blog of my Substack The Format. I'd be honored if you checked it out and maybe even subscribe to my free, monthly substack!

A Beginner's Guide to Starting Your Own Podcast