Small Business Genesis, PO Box 31463, Raleigh, NC (2026)

03/11/2022

Search engines like Google constantly change the format of their search functions and paid advertisements. You cannot stay static in your approach to how you market your company and products. If you do, you will find yourself left behind, leads and profits standing still, or even worse, declining.

What do keep an eye on 👀

🗣 Voice Search – 50% of consumers will use voice shopping by 2022. Therefore, mobile-friendly voice search campaigns that are conversational style, mobile-friendly, and question-oriented are key.

Edge digital is a full-service digital marketing agency. We do a lot but we specialize in digital marketing, content marketing, SEO, social media, and website development all through the Garner NC area.

02/17/2022

How can you track where traffic to your website or landing page comes from?

One tool is UTM codes - snippets of code attached to the end of a URL. They are used to pinpoint exactly where the sources are coming from to your site. UTM codes often include a:

-Traffic source
-Medium
-Campaign name
-Possibly keywords and content identifiers

You can use this to help track Facebook ads, PPC campaigns, GMB posts, Pinterest pins, and more! Facebook helps you create these within the ads themselves, and you can use Google Analytics to track codes.

There are also free tools to help you build them for GMB posts, Pins and for other platforms as well.

Edge digital is a full-service digital marketing agency. We do a lot but we specialize in digital marketing, content marketing, SEO, social media, and website development all through the Garner NC area.

02/10/2022

Pay Per Click is just one of several online marketing and advertising strategies and avenues.

But what is it and how do you know if it’s right for your business?

Edge digital is a full-service digital marketing agency. We do a lot but we specialize in digital marketing, content marketing, SEO, social media, and website development all through the Garner NC area.

01/13/2022

❗Quality Score is crucial to the success of any PPC campaign. The aim is to increase advertising engagement, and Quality Score reflects how well it’s doing.

❓What Is A Quality Score?
It is a score from 1 – 10 and is represented in the ad platforms. The score is an approximation of the ad’s relevance and keywords to your target audience. Search engines use the Quality Score to determine what ads to show and the amount to charge a marketer for each impression or click.

👉Here is how your ad is evaluated:

-Experience of the Landing Page
-Ad Relevance
-CTR/Engagement
-Recency
-Post-Click Conversion rate

Edge digital is a full-service digital marketing agency. We do a lot but we specialize in digital marketing, content marketing, SEO, social media, and website development all through the Rocky Mount area.

10/07/2021

❓Do you post on your GMB?

Google created a platform where you can interact with potential customers searching for information in your area.

When you set up a business Google account, you have the option to set up a FREE Google My Business listing.

👉46% of all searches on Google are for information about local businesses. Google’s intent is to offer users as much value as possible directly within search results.

Edge digital is a full-service digital marketing agency. We do a lot but we specialize in digital marketing, content marketing, SEO, social media, and website development all through the Rocky Mount area.

07/14/2021

💥The 7-Second Website Conversion Test💥

Your business’s website homepage has 7-seconds to answer these three critical questions about the company:

✔What is the business?
✔Why should the visitor care?
✔What is the next step?
Would your website pass the test?

Edge digital is a full-service digital marketing agency. We do a lot but we specialize in digital marketing, content marketing, SEO, social media, and website development all through the Wilson area.

06/15/2021

“Do I need to update my website if I am using Social Media to promote my business?”

In short answer, Yes!

Consumers nowadays trust businesses more if they 1. Have a website. 2. It’s up to date.

Edge digital is a full-service digital marketing agency. We do a lot but we specialize in digital marketing, content marketing, SEO, social media, and website development all through the Wilson area.

06/09/2021

What to do if your website or landing page isn’t converting well:

☝One tip: Look at the design.

If you have pictures with words on top, are the words easy to understand?

People like simple, easy-to-read design. 👍

💭Instead of a picture for the background, try plain color.

Edge digital is a full-service digital marketing agency. We do a lot but we specialize in digital marketing, content marketing, SEO, social media, and website development all through the Rocky Mount area.

05/26/2021

Do you think Tom Brady and Bill Belichick take the off-season off? NO, they are busy coming up with new plays and formations to run. They watch films on new divisional opponents and biggest threats for the offseason and even watch tape on new arrivals to the team to see what they should be capable of bringing to the team.

How does this relate to your business❓

Don’t get too comfortable!

There are always changes to make or weak spots in your marketing or website to patch up. The bottom line is having a plan. We have found that home improvement companies that utilize all four marketing strategies are the biggest winners. 🎉

Schedule a free strategy session today to go over your current marketing and the best techniques to implement for growth. We can get your game plan all ironed out and ready to go!

Edge digital is a full-service digital marketing agency. We do a lot but we specialize in digital marketing, content marketing, SEO, social media, and website development all through the Rocky Mount area.

05/14/2021

On average, only about 2% of your followers on your page see your posts without boosting or advertising.

Often, the 2% includes employees or family/friends of employees.

Facebook Advertising allows you to pinpoint the location and type of person you want to see your posts.

If you're looking for a new homeowner in your area, or a woman who enjoys trips to the spa, Facebook can find those people based on their likes and interests

Edge digital is a full-service digital marketing agency. We do a lot but we specialize in digital marketing, content marketing, SEO, social media, and website development all through the Garner NC area.

04/16/2021

Have you ever thought to interview industry leaders? It’s not as daunting as it sounds. You’d be surprised at the number of people willing to talk to you if you ask.

The name recognition of the interview can help boost your traffic and theirs as well. If they share it to their social media channels, then it can help put you in front of more people as well.

If you want to get more hacks on how to boost your website traffic, grab your copy of our FREE Ebook on our website.

Edge digital is a full-service digital marketing agency. We do a lot but we specialize in digital marketing, content marketing, SEO, social media, and website development all through the Rocky Mount area.

Small Business Genesis

03/11/2022

02/17/2022

02/10/2022

01/13/2022

10/07/2021

07/14/2021

06/15/2021

06/09/2021

05/26/2021

05/14/2021

04/16/2021

Address

Telephone

Website

Alerts

Shortcuts

Share

Category