Centerline Digital

05/09/2023

Repurposing content is a popular strategy, especially when budgets are tight – but if you aren't careful, it can have the opposite effect on your budget and your ability to meet deadlines. Here's more from our very own Marc Thaler exploring thoughtful content reuse.

Repurposing content is a popular strategy, but if you aren't careful it can have the opposite effect on your budget and your timeline.

04/13/2023

The digital landscape is fragmented. Walled gardens, the proliferation of social channels, and ever-changing privacy laws are wreaking havoc on media strategies. The key to reaching your audience efficiently is taking an audience-first, channel-agnostic approach. Check out the post to learn how we do that...

03/29/2023

Paid and organic search are the perfect complements to each other. Here are a few ways to combine them to optimize your search strategy.

03/13/2023

B2B companies are growing increasingly dependent on partners to drive growth. Here are a few essential resources to maximize their impact.

03/01/2023

We've been focusing on heritage this quarter, learning about our different backgrounds in order to get to know each other better. This piece was created by the very talented Kareena Detwiler to celebrate what we've been learning.

"This work evokes the beauty that is the diversity of cultures, experiences, and traditions ― and how they come together to create our shared story. The elements combine to create a melting pot of puzzle pieces that feels like you’re peaking into adventures from diverse lands driven by compelling stories."

02/28/2023

In the constant battle to cut through the noise, stories are one of the most powerful ways of communicating your message so that people understand and remember it.

Storytelling can feel like a luxury for B2B marketers, but as buying behavior changes, stories can be the best way to generate results.

02/27/2023

What would sports be like without Michael Jordan, Serena Williams, Muhammad Ali and so many more talented Black athletes?

There are too many to name (don’t worry we haven’t forgotten about LeBron James, Simone Biles, Jackie Robinson, Florence Griffith Joyner, Deion Sanders…)

Here are a few more from history, no less influential and talented, that you may not know about.

Jesse Owens, Track and Field
Owens was an accomplished track and field athlete but is likely most famous for his appearance in the 1936 Berlin Olympics. That year, Adolf Hi**er wanted to showcase the supposed superiority of the A***n race, but Owens effectively shut that down. He won four gold medals: 100m sprint, the long jump, 200m sprint, and the 4x100m relay.

Althea Gibson, Tennis
Althea Gibson was the first black woman to win a Grand Slam (1956) and to compete on the world tennis tour. In a sport that was (and still is) predominantly white, she won six Grand Slam singles titles.

02/16/2023

New technology has long been an attractive solution for marketers. Can’t reach your audience? Find a new tool. Struggling with attribution? Find a new tool. Want a flashy new way of improving digital experience? You get the picture.

The problem is these tools are often so hastily implemented that many teams in the organization aren’t even aware of the tools at their disposal. The result is many of these tools are severely underutilized, eroding any potential ROI.

It’s no secret marketers are being asked to do more with less in 2023. The key to success – especially in this climate – is taking a hard look at your technology investments, aligning on needs, and maximizing utilization.

Internal training and technology change management are no longer nice-to-haves.

Findings from the just-released “State of Marketing” report reveal what’s the biggest focus for marketers right now.

02/13/2023

We’re not sure you can talk about art, literature, or music without bringing up the impact and influence of the Harlem Renaissance.

Artists involved in the movement used the arts to assert pride in black life and identity, and express the injustice of inequality and discrimination.

A lot of famous names are associated with the Harlem Renaissance like Langston Hughes, Louis Armstrong, and Ma Rainey. Yet there were many more — sculptors, painters, photographers, and printmakers — whose art and forms of expression had an impact on art as we know it today.

Here are just a few…

02/10/2023

All too often we equate “influencer” with “celebrity”, a famous person who provides paid endorsements – but those two terms aren’t one and the same.

Compared to celebrity endorsers, micro-influencers provide some serious benefits at a lower cost. Since there are more of them, you don’t tend to run into the same constraints of availability or finding an influencer who hasn’t already worked with a competitor.

External third-party experts provide a wealth of opportunities to engage with niche B2B buyers to build trust and brand preference.