10/14/2026
Most application friction is small enough to become invisible to enrollment marketers. But when you multiply those small annoyances across the full student journey, applicants end up frustrated, navigating a confusing process everyone on staff has already learned to work around.
By the time someone is applying, the institution has already invested heavily to earn that action. Paid media, search, website content, events, CRM, admissions outreach, and program marketing have all done their part. The application should not be where small, avoidable annoyances start eroding that investment.
Our full article explains how to conduct a enrollment funnel audit: https://hubs.li/Q04B7Js20