VisionPoint Marketing

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VisionPoint Marketing VisionPoint Marketing is a marketing agency that helps colleges, universities and community colleges meet their institutional goals.

VisionPoint Marketing is a marketing agency that helps colleges, universities and community colleges meet their admissions, branding, fundraising and communication goals. Our commitment to strategy, diverse understanding of all marketing disciplines and ability to build consensus across scores of stakeholders enables us to form deep, long standing client relationships.

The UNC System previously partnered with VisionPoint to reach military-affiliated prospective students across the state....
10/20/2026

The UNC System previously partnered with VisionPoint to reach military-affiliated prospective students across the state. Our unique creative campaign led to strong paid media results, and we're thrilled to see enrollment increases for these learners in the past year. Read our case study: https://hubs.li/Q04BMMjN0

We'll be at AMA next month and would love to meet up! Come by our booth to talk all things brand and marketing (and even...
10/15/2026

We'll be at AMA next month and would love to meet up! Come by our booth to talk all things brand and marketing (and even build your own LEGO minifigure 👀). Will we see you there? 👇

Most application friction is small enough to become invisible to enrollment marketers. But when you multiply those small...
10/14/2026

Most application friction is small enough to become invisible to enrollment marketers. But when you multiply those small annoyances across the full student journey, applicants end up frustrated, navigating a confusing process everyone on staff has already learned to work around.

By the time someone is applying, the institution has already invested heavily to earn that action. Paid media, search, website content, events, CRM, admissions outreach, and program marketing have all done their part. The application should not be where small, avoidable annoyances start eroding that investment.

Our full article explains how to conduct a enrollment funnel audit: https://hubs.li/Q04B7Js20

As a woman-founded and woman-led agency, it was an honor and privilege to sponsor the Women Empowering Women banquet las...
10/08/2026

As a woman-founded and woman-led agency, it was an honor and privilege to sponsor the Women Empowering Women banquet last night at NACAC. We always love connecting with fellow leaders in higher education!

American University partnered with VisionPoint Marketing to strengthen graduate and professional enrollment marketing ac...
10/07/2026

American University partnered with VisionPoint Marketing to strengthen graduate and professional enrollment marketing across multiple schools, including the Baker School of Education. Read more about our approach:

We had a great time in Nashville last week for the NCMPR District 2 conference! Matt Walters presented our latest tradit...
10/06/2026

We had a great time in Nashville last week for the NCMPR District 2 conference! Matt Walters presented our latest traditional undergraduate research, and he and Kelly Williams both enjoyed the chance to speak with attendees about the latest in community college marketing.

Our webinar is this week! Join us Thursday for a panel discussion on how colleges are best utilizing AI in their enrollm...
10/05/2026

Our webinar is this week! Join us Thursday for a panel discussion on how colleges are best utilizing AI in their enrollment marketing efforts: https://hubs.li/Q04z0-kS0

The application belongs in the marketing conversation. Students experience one institution, not the internal handoff bet...
10/02/2026

The application belongs in the marketing conversation. Students experience one institution, not the internal handoff between marketing, admissions, CRM, and operations. Our latest article breaks down how teams should look at this part of the funnel with fresh eyes: https://hubs.li/Q04z0Nbb0

NACAC is next week, and our team couldn't be more excited! Stop by booth 544 to learn how we're the most trusted enrollm...
10/01/2026

NACAC is next week, and our team couldn't be more excited! Stop by booth 544 to learn how we're the most trusted enrollment partner in higher ed.

What are you most looking forward to at NACAC? Comment below 👇

More amazing news from Fayetteville State! The university recently announced a new all-time enrollment record and surpas...
09/30/2026

More amazing news from Fayetteville State! The university recently announced a new all-time enrollment record and surpassed 80% student retention for the first time in university history. Congratulations to our partner; we're excited for all you continue to accomplish.

Read more: https://hubs.li/Q04ydhsD0

Address

150 Fayetteville Street, Suite 300
Raleigh, NC
27601

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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