09/03/2026
Google is folding Local Services Ads into Performance Max, and law firms are in the next wave of accounts affected. If your PI firm relies on LSAs for calls, there are a few things worth locking down before your migration date, especially around budgeting and how bidding works across multiple case types. We broke it all down on the blog. https://www.legalscapes.com/blog/google-lsa-performance-max-transition-law-firms/