Chariot Creative Digital Marketing

04/05/2023

New website launch! We've had the pleasure of working with the wonderful team at Teach For America to redesign and rebuild their Systems Impact Lab website for one of the most important of goals: IMPROVING EDUCATION. Now, legislators and education leaders across the U.S. have what they need at their fingertips.

Our goal was to simplify and clarify the user experience — nothing over-the-top, just an easy-to-follow flow of information. For the back end of the website, however, we added a custom-developed resources system that leverages multi-layer taxonomies into a single, filterable system that's easy on the user and admin alike!

🔥 See more here! https://lnkd.in/g9c3khtX 🔥

03/02/2023

We recently had the pleasure of working with UNC to overhaul the MPA program website. The goals of the new website were to:
•create a more modern design that improves UX and CTR (click-through rate)
•improve on-page and technical SEO to increase traffic
•serves as a single hub of information for prospective students, current students, and alumni
•the website required a lot of custom development creating “smart” admin tools that centralize data management and workflow for UNC staff. This allows one-time content updates in the admin dashboard to populate on multiple pages across the website DYNAMICALLY.

See the full project here:

See how we leveraged modern UX, intuitive UI, and custom web development for the education initiatives of UNC Chapel Hill, MPA Program.

04/01/2022

We're growing! In search of PT project manager to join our team. 99% remote work, but for that 1% we'd love someone who can commute to the Raleigh, NC area if needed. See description link.
[Also seeking mid-senior level freelance web designer(s)]

⭐️ Our clients range from healthcare, education, and nonprofit fields to small businesses and more.

Email: [email protected]

https://www.linkedin.com/jobs/view/2998576817/?refId=BtvkpgpTTmCZSkoo%2Ffb34Q%3D%3D

03/03/2021

Surprised? It’s a common misconception. We often find that how these two nest together is an “Aha!” moment for people as they kick off new marketing plans. Here’s a quick explainer!

A logo is a component of a brand. Branding is bigger. It’s the strategic creation of your whole image, from visual elements to tone of voice. Good branding is super consistent, recognizable, and considers everything from the psychology of colors and fonts to curating what and how to speak to a target audience via copywriting and other content…even employee uniform choices make a statement about a brand!

Branding informs all marketing materials moving forward, including logos. It sets the tone for what your audience should expect from you. The tricky part is that branding is as much about goals and your audience as it is about your personal preferences.

LOGOS are often the most familiar part of a brand. We use them everywhere! They succeed when they help to establish familiarity and match your vibe in a clean, modern way. The approach to logo design is varied (and fun!) with so many styles and usages to consider.

01/18/2021

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12/11/2020

You can reach your target audience anywhere. So what’s your goal? How are you achieving that? How are you inspiring a small action like a tap, share, or forward?

11/23/2020

$10k per month for nonprofits to spend on Google PPC ads? Yes! This can really help with exposure and traffic for any cause ranging from conservation to equity in education. Any nonprofit is eligible.

There are some rules, though, that make it difficult for a novice to just “wing it” or for a shady company to just “set it and forget it”. Google Ads outrank many organic search results, but getting those coveted slots and clicks requires a strategy and ongoing refining of campaigns.

Our PPC manager, Siobhan, is savvy in the rules and in the strategy. Questions? We’d love to help.

https://chariotcreative.com/digital-marketing-raleigh-nc/google-ads-ppc/

11/19/2020

11/18/2020

Let's take a quick look at what content is at it's most basic.
Follow us on IG: https://www.instagram.com/chariotcreative/

11/12/2020

Design, copywriting, photography...keep it CLEAN. The greatest marketing looks simpler than it really is, and that’s exactly the point. Skip the layers on layers on layers of busy content. Consider your actual purpose. Your audience should never feel that their experience was complicated or didn’t draw them in and get right to answering their questions easily.