Scale Social

Name: Scale Social
Address: Raleigh, NC, US
Telephone: +19842595320

scale your social media presence. on autopilot.

08/28/2026

For years, brands have rented access to audiences they don’t own.

Platforms control the distribution. Customer insights remain fragmented. And much of what a brand learns disappears into someone else’s ecosystem.

AI makes that tradeoff even more consequential.

On This Week in AI, our founder and CEO, Runbin D**g, discussed why Scale Social AI doesn’t see the future as closed—and why enterprise clients are increasingly looking for data sovereignty.

For brands, this raises an important question:

Are you simply renting reach, or are you building an owned customer-data and content engine that becomes more valuable over time?

Watch Runbin’s conversation about open models and data sovereignty—link in the first comment.

If your brand is thinking about how to own more of its customer data and creative intelligence, comment “TWIAI” and we’ll send you a quick overview.

08/17/2026

Is the King back? 👑

BK president, Tom Curtis, spent 5 months listening to 2,300 customers before making a move.

The result: a Whopper Guarantee (remade free, every time) and a "Your Way Champion" — a dedicated employee whose whole job is making bad orders right.

Service recovery isn't overhead. It's a growth lever. 📈

08/14/2026

☕ Starbucks is skipping the studio and going straight to the source: employees.

Their new partnership with TikTok for Employees turns baristas' brand knowledge and real customer moments into content — no outside creators needed.

The bigger takeaway? Some of the best content a brand can post is already happening inside it. The trick is having a way to find it, use it, and scale it.

That's exactly the gap Scale Social helps close.

Employee-generated content isn't a trend. It's a resource brands are finally starting to tap into. 👀

08/11/2026

The real AI revolution in marketing isn’t about replacing creativity—it’s about scaling it.

On August 12, CMOs and marketing leaders will gather in Manhattan for an exclusive AI for Marketing Leaders Dinner.

If you’re attending, come say hi to Matthew Wilson, Global Head of Revenue at Scale Social, who’ll be joining the conversation.

One question we expect to hear a lot:

👉 How do you maintain an authentic brand voice while using AI to scale?

The evening will focus on practical playbooks for social AI, growth, and marketing operations, with candid peer-to-peer discussion from leaders actively navigating these shifts.

Our team will be listening for the strongest takeaways, strategy shifts, and trend forecasts to share with our network afterward.

🏢 Where: Private social club, Manhattan, NYC
📅 When: August 12, 2026
👥 Who: CMOs, VPs, and executive marketing leaders

If you’re an executive leader interested in joining the dinner, drop a comment or send us a DM.

08/06/2026

AI is reshaping content, but trust hasn't caught up. 🤝

Last week our team sat down for a roundtable lunch at @ Creator Economy Live to talk about it.

The theme that kept coming back: brands are being pushed to adopt AI faster than they're being told how to use it well.

As AI content becomes more common, audiences are getting more skeptical — which means the brands that protect authenticity will be the ones that win trust.

There's also a content gap most brands aren't talking about: algorithms want more volume and faster testing, but most brands don't have enough usable, rights-cleared content to keep up.

That tension is the next era of marketing, how do we produce at platform speed without losing the human story behind the content?

07/22/2026

Scale Social will be at Creator Economy Live East in New York on July 28th & 29th.

People make the content. AI runs everything around it. AI-enabled, human-created. We built our company on that division of labor, and we'll happily explain why over coffee or between sessions.

If you're attending, send us a DM. We look forward to meeting you in NYC.

07/21/2026

Generative AI is not the solution to your content strategy.

That may sound strange coming from a company built on AI. Nearly every marketing team has adopted it — but the performance lift they expected hasn't shown up. There's a reason that gap keeps widening. And the cost of being on the wrong side of it compounds every quarter.

On July 29, join Scale Social leadership at Creator Economy Live East for a private lunch — an honest conversation on where AI is irreplaceable in your content program, and what it should never touch.

Twelve seats. One table. Off the record. Bring the questions that don't get honest answers from a stage. No slides, no pitch.

RSVP by July 24 — link in bio. Location and timing go to confirmed guests only.

Address

Raleigh, NC

Telephone

+19842595320

Website

http://www.scalesocialai.com/

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