03/10/2023
Social media algorithms aren’t that hard to think through 🤔
Remember, these platforms want to keep people on their sites for as long as possible. So, they will reward creators by giving them more views and more reach if you can make content that keeps people on their platforms. The algorithms are designed with this in mind.
Instagram, and every other social media platform, can seem like they are being run by Ai computers with your content on the bottom of the list when it comes to reach and impressions. One part of that is true (they are being operated by code and Ai), but you can reverse engineer why a post does well in most cases, and how that post used the algorithm in its favor.
If you were working at Meta, and you were assigned to sort through hundreds of posts a day, how would you rank which ones were better than others? You would need some sort of system, right? You would need to interpret data points and then make informed decisions. Well through experience, I have some insight.
There are indications that a post is considered “good” that a computer can decipher. Things like:
Retention time
Initial response and engagement
Overall engagement
Shares
Saves
Likes
With all this information in mind, you can start to see how a post went “viral” if you break it down into parts. Did the video make you want to watch it in its entirety? Was it providing a controversial conversation in the comments, hence, increasing the number of comments/engagement on that post?
TL;DR - Put yourself in the shoes of a social media platform owner. You want people on your site for as long as possible. Wouldn’t you reward those that are helping you do that?
If you are interested in growing your own social media, check out my course in my bio 👆
