Coleman Insights

04/21/2026

What's your brand's relationship with its audience? John Boyne explores examples from some of his favorite bands in today's Tuesdays With Coleman blog.

Coleman Insights consultant John Boyne shares lessons of brand loyalty from his favorite artists, including Pearl Jam and Sturgill Simpson.

03/30/2026

In the new Integr8 USA report:

❤️Olivia Dean now has two songs in the Pop Top 10, as "So Easy (To Fall In Love)" cracks the Top 3
🙏Shaboozey & Jelly Roll hit #1 with "Amen"
🐄Parmalee vaults from #9 to #3 with "Cowgirl"

Subscribe to the entire report for Pop or Country: https://colemaninsights.com/radio-research/integr8-usa

03/24/2026

The Academy Awards is the latest major live event to switch from a network to a streaming service. Sam Milkman wonders, is that good or bad? Will anyone care?

The Academy Awards (the Oscars) will move from ABC to YouTube in 2029. What does this mean for viewers and does it matter?

03/22/2026

Our own Jay Nachlis is in Riga, Latvia where he served as a facilitator at the Radiodays Europe Podcast Summit today!

03/16/2026

A fascinating Integr8 USA national music test this week with crossovers in the spotlight!

🌄 Olivia Dean's ascent continues at Pop, with "Man I Need" entering the Top 3

🤠 Ella Langley, already a rising superstar at Country, has a nice debut at Pop

👀 Max McNown's crossover hit just hit #1 at Country

See the entire chart and use Integr8 USA as your secret weapon: https://colemaninsights.com/radio-research/integr8-usa

03/10/2026

When considering attribution tools for radio, don't just focus on how to measure. As Warren Kurtzman explains, there's value in understanding how NOT to measure.

When seeking attribution tools to prove radio's power to advertisers, consider the fundamental importance of understanding how radio works.

03/02/2026

Why is a song from 2022 in our Top 3 Pop callout chart in 2026? Stranger Things indeed....https://colemaninsights.com/radio-research/integr8-usa

02/26/2026

"Validate from Coleman Insights is a game-changing audio attribution solution that connects broadcast radio advertising to real consumer behavior. The result is true, campaign-level attribution that proves radio drives tangible business outcomes and builds brand awareness ahead of purchase."

The focus for the piece will be innovation in audio. It will cover measurement innovations, content innovations, and AI driven innovations.

02/24/2026

Jay Nachlis explains why Apple's video podcast announcement is both the correct move and also only one step in solving a bigger challenge.

02/10/2026

How deep is your brand's identity?

How do values, authenticity, emotion, and messaging play a role? In this week's Tuesdays With Coleman blog, David Baird explores what American folk music can teach us about brand strategy.

Phil Ochs, Todd Snider & Jesse Welles represent different eras of American Folk. Each provides a marketing playbook applicable to all brands.