Coalmarch Marketing

06/01/2026

Next up in our series spotlighting women in leadership is Brittany Woods from Frontline Pest Control!

Brittany is a force to be reckoned with. Not only is she currently holding the title of Mrs. Utah America, she's also a mother and a leader at Frontline Pest Control.

Coalmarch's own Janelle Lucas - who works with Brittany on a day to day basis - says, "From my experience, Brittany truly hit the ground running with the Frontline team and has brought so much thoughtfulness and collaboration into the partnership with Coalmarch. She has a way of working across teams that makes it feel seamless to align efforts, support one another, and market the brand holistically. What stands out most is how fully present and invested she appears to be in every area of her life — balancing work, family, and advocacy with so much drive, resilience, and grace. She’s the epitome of a woman who can do it all while still showing up wholeheartedly for the people around her."

It's an honor to support Brittany in her current journey to Mrs. America and to have the opportunity to collaborate with her daily. Stay tuned, we've got more incredible women in leadership to highlight in the coming weeks!

05/28/2026

When Pat reached out, he knew what he wanted: a website that worked harder for his business and an SEO strategy that kept pace with his growth goals. We got to work.

The team went beyond the basics — from helping Pat secure a commercial office location to building out city pages and dedicated service content around his deer repellent work. The site launched last May, and the momentum hasn't stopped since.

Tarsha and the team have kept the communication consistent and the strategy focused — regular check-ins, targeted content, and eyes on the numbers. Pat noticed. This review says it all.

That's the kind of relationship we're here to build. 🤝

05/26/2026

Kicking off the second part of our series highlighting female leaders in the industry with one of our partners, Amanda Korporaal, Director of Marketing at Applause!

We've had the opportunity to collaborate with Amanda over the last year on some fun projects and we've learned SO much from her. Katie McCaskill, our own Marketing Director, says, "One of our core values here at Coalmarch is "Lead with heart". As I've worked with Amanda I've seen her embody this over and over again - leading with empathy, listening with intention, acting with respect, and fostering trust and strong relationships."

Thank you, Amanda, for all you do for Applause and for our own marketing team!

05/21/2026

Peak pest season is here — and your leads are closer to converting than you think.

If new leads feel inconsistent right now, the fix could be simpler than you'd expect: speed. Research from MIT and InsideSales found that a lead contacted within 5 minutes is 21 times more likely to book than one you follow up with 30 minutes later. That's not a marketing problem. That's an opportunity!

We put together a mid-season gut check with 4 more insights like this one — small shifts that can make a big difference before summer hits, WITHOUT having to cut your marketing budget.
Check it out: https://hubs.la/Q04d5Flz0

05/19/2026

Search looks fundamentally different than it did 12 months ago. And most pest and lawn businesses are still running a strategy built for how it worked before.

AI overviews now appear before organic results. ChatGPT is fielding nearly a fifth of digital search queries. Your Google Business Profile is now a paid ad input, not just an organic signal. Paid and organic are no longer two separate conversations.

We brought together our Director of Digital Advertising Alanna Young and Director of Search Experience Tess Howard to break down what that actually means for pest control and lawn care businesses heading into peak season: where cost per lead benchmarks stand right now, what's changing inside Google Ads, how generative search is reshaping organic visibility, and what to do about it.

Quick test worth doing before you watch: open ChatGPT and ask who the best pest control or lawn care company is in your city. See what comes up.

Then come back and watch the full video here: https://hubs.la/Q04h7S540

05/19/2026

Watching Grasshopper Lawns' online presence grow has been one of our favorite stories to be part of. From a sharp, navigable website to a clearer picture of their Google performance, they're hitting their goals with data and strategy behind every step.

Shoutout to our very own Joe and Angel for building a great partnership. This is exactly why we do what we do!

Ready to build something that represents your brand the right way? Let's talk at https://hubs.la/Q04fYtDr0

05/14/2026

Something we hear a lot from pest control businesses is "Our last marketing vendor just didn't get it."

Generalist marketing agencies can build websites and run ads — but they don't know your industry. They don't know how your customers search, what drives them to pick up the phone and call, or what services should be pushed when..

Coalmarch does. Pest and lawn are literally all we do. And for owners like Scott Godin at Affinity Pest Control that difference is the whole story.
"The specific industry knowledge that Coalmarch uniquely offers helped bring our cost down and make marketing more efficient."

Spend your time focusing on your business, not on explaining your industry to your marketing partner. Read more about Affinity's Coalmarch experience:
https://hubs.la/Q04cLSpc0

05/13/2026

Our final Coalmarch Marketing women in leadership highlight is focused on our VP of Product Management, Christin Nein. Christin has worn a variety of hats over the course of her 12 years at Coalmarch, and she's helped shape much of who we are today.

"Some of the biggest opportunities in your career will come before you feel full ready for them" 🔥
Read through Christin's insights and let us know if anything resonated with you.

We'll continue the series after this year's NPMA Women's Forum next week! We'll see you there ❤️

05/12/2026

How do you measure success in generative search when direct AI rank tracking doesn't exist yet?
Honestly. There's a reporting gap in the industry right now, and we're not going to pretend otherwise. What we can do is measure what's available today and build smarter frameworks as this space stabilizes.

05/11/2026

Beyond Survival is the platform Brittany Wood is using to advocate for domestic violence prevention and support for survivors across Utah — through schools, local businesses, and a new podcast launching this spring.

It's also one of the reasons we're proud to work with Brittany. She leads marketing at Frontline Pest Control and is our day-to-day point of contact. Today PCT Magazine published her full story: "From Pageants to Pest Control: Brittany Wood and Her Empowering Journey."

We'll be featuring Brittany in our women-in-the-industry series in the coming weeks. Today is for her cause and her work. Give the article a read and join us in showing your support for Brittany!

As Mrs. Utah 2026, the marketing manager at Frontline Pest Control will compete in the 50th Mrs. America pageant at the end of the summer, representing the industry, women and domestic violence prevention awareness.