Media Wyse

01/13/2026

🚨 First podcast I’m sharing for 2026, and it’s a MUST-WATCH for food + lifestyle creators.

Our founder Casey Markee had the honor to sit-down with Christina and Corinne over at The Smart Influencer Podcast for a wide-ranging discussion.

Learn what smart bloggers are doing right now to stay visible as Google becomes more of a walled garden (AI Overviews, instant answers, etc.).

Topics covered including the following;

✅ what 2025 audit data is showing
✅ why panic-updating after core updates can make things worse
✅ how to remove traffic killers (yes, popups… looking at you)
✅ why long-tail wins are still very real
✅ how to think about AI Buttons + citations/persistent memory
✅ what I think 2026–2030 is going to look like for bloggers
If you create food/lifestyle content and want a real plan (not fear-based advice), watch this.

🎥 https://www.youtube.com/watch?v=-HnLb-MtOw8

More Info - https://thesmartinfluencer.com/e254-ai-isnt-going-away-heres-what-smart-bloggers-are-doing-about-it/?utm_source=chatgpt.com

AI is here, it’s evolving fast—and ignoring it could cost you. In this episode, we’re joined by SEO expert Casey Markee to talk about why bloggers need to stop fighting...

11/05/2025

It’s been a wild year in SEO.

Media Wyse has had numerous conversations with frustrated bloggers who feel like the rug’s been pulled out from under them.

So when Niche Pursuits asked our Founder Casey Markee to join them for an interview on how creators can still grow in an AI-driven search world, he jumped at the chance.

They talked about:

✨ How to adapt when Google feels unpredictable
💌 Why your email list and community are your real safety nets
🤖 How to use AI strategically — not fear it
📈 And why even small changes can lead to massive recoveries (some clients saw +40% organic traffic from partial audit fixes!)
Here’s the truth: blogging isn’t dead, it’s evolving.

And those who lean into clarity, creativity, and audience trust will keep winning long after the dust settles.

If you’re a blogger or SEO pro who’s been wondering “What now?”
👉 This conversation will help you reset your perspective and refocus on what truly matters.

Read the full interview or watch it live here:

In this week’s episode of the Niche Pursuits podcast, Casey Markee and I discuss the current state of SEO, specifically as it relates to food bloggers. Casey is one of the most recognized names in food and lifestyle blog SEO,…

10/30/2025

Our founder Casey Markee has a new article for Search Engine Land that just went live:

👉 “Blogging, AI, and the SEO Road Ahead: Why Clarity Now Decides Who Survives”

We’ve officially entered the retrieval era — where AI systems cite, summarize, and rank based on trust and clarity, not just links or keywords.

In this piece, I dive into what that means for content creators, why recency bias matters more than ever, and how to build “retrievable” brands that LLMs recognize and surface again and again.

If you work in SEO, content, or publishing, this one explains where the web is heading next.

AI is rewriting discovery and retrieval. Clarity now decides which blogs stay visible through Google volatility and AI-powered search.

07/30/2025

🚨 BLOGGERS: AI isn’t your enemy — but ignoring it might be.

Casey's most recent Search Engine Land just dropped!

If you’re worried about AI stealing your traffic or tanking your rankings, this is for you.

He walks through exactly how to optimize your content for AI-powered search and stay visible in this new era.

💡 Real strategies. Blogger-specific tips. No doom and gloom.

📖 Read it here: https://searchengineland.com/ai-isnt-the-enemy-how-bloggers-can-thrive-in-a-generative-search-world-459672

Let us know what you think, and if it sparks any new ideas for your blog! 👇

Traffic may be down, but influence is up for grabs. Learn why embracing AI is key to sustained visibility and growth for the long term.

07/01/2025

It's tough out there for many bloggers, but there are still plenty of success stories.

This blogger KILLED IT over the last year since her audit with Media Wyse the first of July 2024.

She was affected by a previous Core Update, but fully recovered after the audit and is now well above her starting point.

All she did was follow the audit and update every recipe on her blog with improved best practices. She put in the work!

04/10/2025

Google’s AI-Powered Search Is Changing Everything – Here’s What Food, Travel & Lifestyle Bloggers Need to Know

If your traffic has felt off lately...or if you're worried about how AI Overviews, AI Mode, and new AI SERP features are replacing recipe cards, travel guides, and personal stories...you’re not alone!

Google is radically reshaping how search results look and behave, and it’s significantly impacting creators.

This last Core Update was devastating to a lot of you and I know how frustrating it is in the SERPs right now.

✨ But here’s the good news: You’re not powerless.

In this article, I break down:

- What AI Overviews (SGE) mean for bloggers and creators
- Why traditional content strategies need a serious update
- How food, travel, and lifestyle bloggers can adapt — without burning out
- What new roles your content plays in this AI-first world

🙌 There’s still a path forward — but it starts by understanding what’s happening now and shifting strategy with purpose.

👉 Check out the full article below and share it with someone who needs clarity, not chaos:

Master strategies to keep your content visible, relevant, and engaging in today's evolving AI search landscape.

12/15/2024

🎄On the First Day of SEO, My True Love Gave to Me… Better Rankings for My Recipes! 🎄

Join our founder Casey Markee for a festive and fun-filled webinar, "The 12 Days of SEO," specially tailored for food & lifestyle bloggers looking to master the art of SEO this holiday season!

📅 Date: Wednesday, December 18th
🕒 Time: 12pm PST - ZOOM call.

Whether you're a beginner just learning the ropes or a seasoned pro looking to level up, this merry webinar is packed with gifts that will keep on giving.

🎁 What to Expect:

- Technical SEO Tips to untangle the Grinchy glitches holding back your site.
- AI Overviews Magic to make your recipes sparkle in search results.
- Content Optimization Secrets to whip up irresistible posts for search engines and readers alike.
- Insights into the latest trends and issues impacting content creators, so you stay ahead of the game.

Each "day" brings a new layer of actionable advice, festive fun, and a sprinkle of holiday cheer to ensure your content sleighs the competition.

Don’t let your site sit on Google’s naughty list this season—join Casey and make your blog the gift that keeps on giving! 🎅

🎟️ Reserve your spot today and unwrap the secrets to SEO success!

https://tastemaker-conference-collaborative.mn.co/spaces/14317465/events

🎄 About Your Presenter: Casey Markee 🎄

Known as the Santa Claus of SEO for food bloggers, Casey Markee has delivered gifts of higher rankings, faster sites, and content success to bloggers worldwide.

With decades of experience and a sleigh full of Google know-how, Casey has helped thousands of bloggers unwrap their full potential. His workshops are legendary, his audits life-changing, and his humor as rich as a holiday fruitcake!

Don’t miss his expertise—it's the ultimate SEO stocking stuffer! 🎅✨

https://tastemaker-conference-collaborative.mn.co/events/episode-17-the-12-days-of-seo-with-casey-markee

Join us for the LIVE recording of Tastemaker Talk Episode 17: The 12 Days of SEO with Casey Markee! Known as the Santa Claus of SEO for food and lifestyle bloggers, Casey Markee has delivered gifts...

11/06/2024

Not sure if those “tool recommendations” you are seeing are worth your time?

You're not alone. Blindly following SEO tool recommendations can hurt you, not help you.

Casey's most recent article covers this topic in detail. Find it here:

Learn why SEO tools shouldn’t be blindly trusted and five best practices for smarter, data-driven optimizations.

08/09/2024

A recent SEO audit client sent me the following this AM.

I'm extremely impressed with their design skills! LOL.

05/21/2024

Are you a blogger hit by one of the recent Core, Spam, or HCU Updates?

Are you thinking about giving up?

We know it's tough out there but while you wait for Google to short their s^%t out, there are other things you can do to build traffic.

Read five of them right here:

Niche bloggers hit hard by recent Google updates have seen minimal recovery. Here's what to do instead of giving up.

12/12/2023

What's the future of blogging look like in 2024?

Check-out this interview Casey Markee did with Jillian Leslie over at the Blogger Genius Podcast and see for yourself.

The Future of Blogging: SEO Predictions for 2024 with Casey Markee | The Blogger Genius Podcast with Jillian Leslie

07/21/2023

Are you considering hiring an SEO for your business or blog?

Don't do it without reading this great article on warnings signs to consider when evaluating that professional by our own Casey Markee.

The business you save could be your own!

Not every SEO consultant is qualified. Hire the best SEO consultant for your needs by watching out for these red flags.