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Awake and Seek, Rapid City, SD (2026)

03/11/2025

Mood board for a recent project 🤍

Interior design companies (and other visual service provides) are always an interesting brand challenge. There are no people with greater taste and greater vision for their brand—vibrancy, whimsy, textures, layers.

And yet, the actual website and brand presence needs to be a mere canvas to display their work at its best.

It’s a fine—and fun—balance to strike. Really excited about how this one is turning out!

03/07/2025

The two things I need to remind my website design clients to really take so so seriously (because they’d skip otherwise):

Brand photography and website copywriting.

The irony is that when we’re going through their Discovery Questionnaire during our Website Strategy Call (post-booking, but before the design sprint) like 80% of their favorite sites have these kinds of notes:

“I love how totally cohesive the whole site looks”
“I know exactly what they do in like two seconds”
“Their products look so professional”

These notes are actually all about the quality of the photography and the copywriting!

This is great news, because YOU are in control of those things! You get to hire a great photographer, and you get to write (or hire a great writer) the website words of your dreams. Praise God!

I bring this up for two reasons:

1️⃣ Don’t skimp on great writing and great photos. They’ll serve you far beyond your website, and they are the major factors of why so many websites are as high-converting as they are. Invest!
2️⃣ The flip is true—mediocre pictures and haphazard copywriting can take even the most beautiful of website designs. If you’ve ever bought a template you love and then added your content and went “oh, that is not good”, it’s the lack of cohesion in the photos and lackluster copywriting.

This is maybe even a crazy thing to say on a website & brand design Instagram, but I’d invest in high-quality photography before I’d invest in a custom-designed website. (oops, did I say that?).

What other questions do you have about WHY you love the websites you love? I’d love to help you diagnose and implement for your own content!

03/05/2025

Project: Rooted and Released Women’s Retreat 2025
Industry: Women’s Ministry Event Page
Work: Branding, Website Design (Showit), Copywriting

More of a personal project, I suppose, since it’s for a retreat that I am on the committee for, but the end result was too good not to share here.

This is only my 4th Showit site and I’m completely obsessed with the platform and I’m so sorry to anyone on a disco call with me who asks “which platform do you recommend”? I will yap all day.

These colors are my favorite, the earthy elegance worked so well, and I’m so excited to see this retreat come to life!

Does your women’s retreat webpage need an upgrade? I promise I won’t force you into Showit, but it would be my honor to design a page that inspires your gals to action. Inquire at the link in my bio!

03/02/2025

You’re safe to be wholehearted in your work. The Lord is a trustworthy director. You’re safe to pursue excellence, new strategy, the highest quality you can muster. No such thing as taking it too far in Jesus’ name.

Be blessed this week.

04/12/2024

Just an update from our Founders!

We’ve been hustling the last few months to get the first bit of content for the Founders Society out to our beta testers, while also building websites and brands and words for our clients 🙂 A season of stretching!

Liz is on her way from New Hampshire to Washington for a job change and we couldn’t be more excited about what the future has in store! Would you pray for her safety and peace as she settles into a new place?

Victoria is also prepping for a one-month move to Minneapolis for her husband’s job and is feeling all the things about being displaced for a bit. Would you pray for her joy and connection as she travels?

We love you! We’re so glad you’re here 🙂

02/17/2023

You know what we love about you?⁠
⁠
➡️ You need to get your calling out there and you want the path of least resistance, so that you can get back to what you're made for.⁠
⁠
➡️ You LOVE an in-person moment if you can get it. Transaction branding (you submit a form, we send you goods) is NOT it for you (and it's not for us either, that's why we're a good match 🤍)⁠
⁠
➡️ You're spooked about this whole world of branding and business development, and you are real quick to talk yourself out of learning something new or procrasti-learning.⁠
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And most importantly, you're not budging on your values. You want people who "get it" -- and not just get it but AGREE. Who will support your heart and spirit as much as your business and won't compromise either values or design in the name of the other. ⁠
⁠
So when in October 2022, I'm sitting with my business coach and we're processing how to get you over the website DIY hump, I knew exactly what you needed:⁠
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A guided DIY process. You needed efficiency, but you were NOT going up the mountain without a guide. ⁠
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➡️ A map is awesome, but it doesn't tell you when to stop to camp for the night. ⁠
➡️ It shows you your hike is 3 miles, but it doesn't tell you how long that hike should take.⁠
➡️ It shows you where to go, but it won't let you know if you've veered off the path.⁠
➡️ It shows you there's a stream to cross but doesn't show you how to cross it.⁠
⁠
If DIY is a map (and done-for-you is driving you up the mountain), then Press Publish is a done-with-you guided hike where you'll actually learn the tools you need to do it again on your own.⁠
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If you're feeling overwhelmed in website-land, Press Publish is for you. ⁠
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We'll spend a month getting your content and business-ready, we'll build your website together from a template in a live Zoom workshop, and we'll support you with troubleshooting for another month to keep you feeling confident.⁠
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Doors are open from 3/1–3/8! Learn more about Press Publish at the link in our bio, or by sending us a DM about getting on the waitlist 🤍

09/09/2022

You’re in these early stages of business. The late-night, side-hustle, big-dream kind of stage. You’re overflowing with passion and vision and ideas…⁠
And are less overflowing with time and money.⁠
⁠
It’s starting to seem like everything you need to level up is going to cost you $10,000 or 10,000 and you’re about to just hang up your business-owner hat altogether.⁠
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We get that. We’ve *been* that. That’s why we created the Brand House Template Shop so that you could keep GOING without losing all your time and money.⁠
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For the gal who knows she needs a website but doesn’t want to do it from scratch, check out our two Squarespace website templates! We deliver them right to your inbox—all you need to do is add your copywriting, branding, and images. And with our guided tutorials, you’ll be done in *no time*.⁠
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Grab yours at awakeandseek.com/shop⁠⁠⁠⁠
⁠
⁠
#⁠

12/15/2021

Swipe to see how a full logo set works together ➡️

Some unused logo work for and a quick walk-thru of what logos are best for what purposes!

We don’t think you need a logo to start, but we LOVE logos for the small business that’s ready to level up.

We loved these (and we love what she went with, too).

Ready to level up your biz with logos, brand colors, and more? Shoot us a DM to get a convo going about branding in 2022!

11/03/2021

Reeeeed flags!

We're hopping on this trend 😂

There are a million things we've heard other brand designers and busniess owners say that make us cringe inside. The core of all of them?

**Shame**

Some version of:

- You're not good enough yet.
- You don't know enough.
- What you have isn't sufficient.
- Keep up or die trying.

Shame is a big ole red flag for us here at Awake & Seek. We're here to help you own your brand and own your lane, and kick shame to the curb in Jesus name.

What are some of your brand design red flags?? Share in the comments!

10/29/2021

How to stand out by breaking your industry's "rules":

Did you know there were rules to begin with?! All cultures—including the subculture of your industry—have rules, mostly unspoken.

Here's the trick—figure out the conventions of your industry, and then break them (organically and authentically, of course).

Here's how.

DISCOVER THE RULES
Step 1—Review all the posts you've saved from other coaches, authors, ministry leaders, etc. What do they all have in common (works best over the last 3-4 months)?

Step 2—What are the top 5 things you can't STAND about your industry?

Step 3—If you had to personify or archetype your industry, what would you say? Get ancient here. If you're a coach, you're in the transformation industry (like a magician). If you're a non-fiction author, you're in the information industry (like a sage).

BREAK 'EM
Step 1—Do you agree with what they're alllll saying? What is your industry NOT saying that you think is super important?

Step 2—Why can't you stand those things? What's the truth that's fueling your anger? Speak that truth!!

Step 3—How can you be a different archetype in your industry? Don't be a magician in a magician's world. If you're a coach, how can you be focused on something OTHER than transformation? Can you lead with wisdom? Lead with caregiving? Lead with rebellion?

***

Ok, what do you think?? How do you break the rules?? Let's be little rebels together in the comments.

10/12/2021

Applying brand strategy to your marketing saves you major time. Here's how:

1. Imposter syndrome isnt' taking up space in your brain, causing you to ruminate and re-read your caption for the 5th time.

2. You're spending less time scrolling "for research" because you know what you're up to and comparison can't get to you any more.

3. You've actually doing LESS marketing...which means LESS time spent figuring out new learning curves or using platforms that don't matter to your people at all.

Do you think strategically when you market? Or are you in a rush to keep up with the coach down the Instagram block?

09/17/2021

5 questions your website needs to answer:

1/5 What is this?
You know, you know, but get specific! You're not just a coach, you're a spiritual mentor. You're not just an author, you're freeing women from body shame.

2/5 Is this for me?
Your clients are asking: Is this my personality? Is this my values? Is this something I need? Answer those questions!

Pro tip: If you're like, "it's for everyone!" start writing a list of who your services are NOT for.

3/5 How will I feel?
Also answer: What will I get? What will I be able to do? What are you promising me?

4/5 Who are you?
At some point, they'll want to know about you. Depending on your relationship to your client, they'll be asking: Could she be my friend? Does she have enough experience to be my leader? Has she experienced what I'm going through? Tell them what they're asking about your story.

5/5 What should I do next?
Your website needs to encourage them to DO something—convert them from a watcher to a participator. Help them along the journey by giving them a sign post: Apply now, book here, subscribe.

Read the whole blog post at the link in our bio!

Awake and Seek

03/11/2025

03/07/2025

03/05/2025

03/02/2025

04/12/2024

02/17/2023

09/09/2022

12/15/2021

11/03/2021

10/29/2021

10/12/2021

09/17/2021

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