05/15/2026
Sottosanti Lawn Care has been operating since 1978.
Forty-eight years. ππΊπΈ Owner-operator. Built the whole business on word of mouth back when that was enough.
I asked Google for the best landscaper in his market. He didn't come up. π€―
I asked four AI platforms for the same thing. He didn't come up there either. π€―π€―
This isn't unusual anymore. It's becoming the norm for owner-operators who built their reputation through neighbors and decades of clean work. The next generation of homeowners doesn't ask their neighbor. They ask AI. π² And AI has no idea these businesses exist. π§
πWhat's your business and where are you? I'll run it before this post comes off the feed.