03/26/2026
More likes usually means less money.
Not because likes are “bad” — because they’re usually a signal of broad appeal, not buyer intent.
If you sell a service, your best-performing content often won’t look “viral.”
It will look specific. Opinionated. Practical. Slightly narrower.
Likes are applause.
Intent shows up in: saves, shares, replies, DMs, clicks.
What do you optimize for right now: attention or intent?