08/18/2026
An NPI is a powerful professional anchor, but it isn’t a complete digital identity.
That’s just one of five common myths that can undermine HCP targeting, activation, and measurement.
In our latest blog, Throtle separates fact from fiction and shares the questions healthcare marketers should ask when evaluating their identity foundation.
Read “Identity Resolution Mythbusters: HCP Edition”: www.throtle.io/blog/identity-resolution-mythbusters-hcp-edition