Built2Book

10/12/2026

09/24/2026

PSA: If you actually put effort into making good ads and being authentic, you’ll have success.

Who would have thought…

09/16/2026

By far one of the most common questions I get on sales calls has to do with why they need so many creatives?

Most people were so used to getting away with 5 ads in an ad set, setting and forgetting. When performance slowed down, they would duplicate it out and relaunched.

We are a long way from that now and we need tons of creatives in the ad account so that we can target our TAM (total available market).

Follow for more ad stuff!

07/14/2026

New free course on how to build a B2B Meta ads funnel on YouTube, go check it out!

🔗LINK IS IN THE BIO

06/04/2026

Here’s how I booked about 100 sales calls in the past 2 months with this CBO Strategy. Make more ads!!

05/29/2026

If you own an agency, coaching company, online service business, you should be in your own ads. That’s my opinion, but I firmly believe this.

Stop relying on AI and UGC ads to scale. It’s lazy and you’ll never build a connection with your audience.

Not to say there isn’t a place for those ads, everything should be tested and you should work them in if you want.

BUT, you should be in your own ads, and there isn’t legitimate excuse to not to do it that I have seen. Especially when you have a partner like us who does literally EVERYTHING for you besides get on camera.

Your excuses, fear of being on camera, worrying about what other people think, are preventing you from scaling your business profitably.

Have a good weekend everybody and make some ads.

05/21/2026

After $12K+ in ad spend last month, here’s what I’ve learned about running Meta ads 👇

• Targeting on Meta is completely different now
• Winning comes from volume of creative. You need 15 to 30 new ads almost every week or biweekly
• Different hooks, angles, formats, and styles matter more than ever
• Meta rewards native looking content way more than overproduced ads (in my experience)
• Spending more money does NOT automatically fix bad performance
• Your offer is still everything

Most people don’t have an ad problem.
They have a creative and offer problem.

The advertisers winning right now are testing faster, iterating faster, and understanding their audience better than everyone else.

05/20/2026

Direct to camera/talking head style ads are all good and well, but it’s time we start utilizing different styles of ads. Please. Try these styles in your next campaign.

05/01/2026

You can attract higher qualified clients with the proper messaging in your ad, it's small shift that can have a large impact on the quality of your leads.

04/30/2026

Stop writing boring hooks.

Generate curiosity with leaving breadcrumbs in the hook.

Say something crazy to stop the scroll

Make a kick ass offer and lead with that.

Your boring call out hook is not going to work. Get creative.