LHM & Co

06/01/2026

Not every platform deserves your time and energy. If your B2B company is trying to be everywhere at once — LinkedIn, Instagram, Bluesky, Facebook, X, TikTok, YouTube — you're getting spread too thin to do any of them well.

The better strategy is simpler: figure out where your buyers actually are, and go deep there. For most B2B and technical companies, that's LinkedIn first, but the right answer depends on your specific audience.

The actionable takeaway: pick one or two platforms where your buyers are actually active and focus your energy there. Depth beats breadth every time.

📩 lhmandco.com

05/26/2026

Before you create something new, look at what you already have. Most companies are sitting on a goldmine of existing content: blog posts, case studies, presentations, videos. A blog post can become a LinkedIn post, or a trade show deck can become a month of social content.

The actionable takeaway: before your next content brainstorm, do a quick audit of what you already have. You might be surprised how much is sitting there waiting to be used.

📩 lhmandco.com

05/25/2026

05/22/2026

Omnetics Connector Corporation's connectors have a wide range of uses - find the one you need on DigiKey!

Omnetics connectors support a wide range of applications, including:
🔵 Pacemakers, defibrillators, and implantable devices
🔵 Diagnostic systems like , ultrasound, EEG, and EKG
🔵 Surgical tools, robotics, and imaging equipment
🔵 Hearing aids, cochlear implants, and

Designed for compact form factors and long-term electrical performance, Omnetics connectors help medical engineers build devices they can trust in critical environments. Look through our catalogue of solutions here: https://bit.ly/4qZqkKJ

05/20/2026

If you're heading to IMS in Boston next month, come say hello!

LHM's own Jill and Kristin will be on the ground and would love to connect. Whether you want to talk marketing strategy, learn more about what we do, or just put a face to a name, you'll find them there on June 9-11.

See you in Boston next month. 👋
💌 lhmandco.com

05/18/2026

Your LinkedIn headline is doing more work than you think. For B2B companies, that first line under your name is prime real estate.

It's what shows up in search results, in connection requests, and when someone hovers over your profile before deciding whether to click. Most people treat it like a job title field, but it's not.

The actionable takeaway: audit your LinkedIn headline today and ask yourself, if a potential customer read only that line, would they know exactly what you do and why it matters to them?

📩 lhmandco.com

05/18/2026

What are you doing July 16th? Join the Minnesota Association of Wheat Growers for a round of golf!

Save the Date ⛳ We're hitting the green on Thursday, July 16th for our 31st Annual Wheat Open.

Visit https://mnwheat.org/growers/wheat-open/ to register your team today and explore sponsorship opportunities!

05/15/2026

With spring fieldwork underway, the MDA urges farmers, commercial applicators, ag retailers, and common carriers to take extra care when transporting agricultural products, goods, and commodities on public roads. Overturned tanks, unsecured loads, and roadway spills have the potential to put people, property, and water resources at risk. https://www.mda.state.mn.us/mda-urges-extra-caution-when-transporting-agricultural-goods

05/11/2026

The most common marketing mistake we see companies make is chasing virality instead of building consistency.

One viral post won't grow your brand. Showing up regularly with content that's relevant and credible is what builds trust with your audience over time and in B2B, trust is what drives decisions.

The actionable takeaway: pick a posting cadence you can actually commit to and stick to it. Once a week beats three times a day for two weeks and then nothing.

📩 lhmandco.com

05/04/2026

"Can you just make it go viral, like Duolingo's socials?"

If you're a social media manager, you've heard this question. Probably more than once.

The "unhinged social media manager" voice has been trending for a few years now and marketing teams everywhere have felt the pressure to make it fit, even when it doesn't. But here's the thing: not every brand needs to be Duolingo.

Ultimately, it comes down to the most basic principle of marketing: know your audience. Will that voice resonate with the people you're actually trying to reach? If yes, great! If not, don't do it just because everyone else is.

Let your audience lead, not the trend.

Interested in working with us? Send us a DM or an email at [email protected]!