07/09/2026
Google is introducing a new Search Console feature that lets you measure how your content on Instagram, TikTok, X, and YouTube performs in Google Search.
For years, social performance and search performance have lived in separate reporting worlds. That's starting to change! Instead of only seeing traffic to your website, you'll also get visibility into how people discover your social content through Google.
Why does this matter?
Until now, there was no native way to measure how your brand's social content performed in Google Search or Discover.
Now, Google is giving marketers first-party data on content they don't actually own. That means you can see which social content earns impressions and clicks in Search 👇
