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Before we have talked about looking for new markets, but there is also this other option. If you have not yet tried to a...
04/01/2023

Before we have talked about looking for new markets, but there is also this other option. If you have not yet tried to adapt your product to other audiences, it is highly recommended. For example, Ing Direct takes great care of its customers and personalizes the messages. It is a bank and it is reaching the young audience. The product remains the same, but adapted.

You have very tough competition that has a good chunk of the market share. How can we attract your customers and convert...
03/31/2023

You have very tough competition that has a good chunk of the market share. How can we attract your customers and convert them into ours? To understand this strategy, think about this: If they ask you about a parcel service, several may come to mind. But if they tell you to be quick, aren't there so many anymore? Speed, customer service, product quality... are values that make your brand stand out.

New markets, this growth option is quite simple and we can see it in companies like Apple. If your brand is a specialist...
03/30/2023

New markets, this growth option is quite simple and we can see it in companies like Apple. If your brand is a specialist in a product, one of the options that you can carry out is to launch a new product with which to enter a different market. Apple was a specialist in computers, and when it saw that it could not grow further in this field, it decided to launch smartphones, tablets, accessories

03/29/2023

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