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Monday 7am - 4pm Tuesday 7am - 4pm Wednesday 7am - 4pm Thursday 7am - 4pm Friday 7am - 4pm

Elan Strategy Group

Name: Elan Strategy Group
Address: -, Redmond, OR, 97756, US
Telephone: +19705568424

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Elan Strategy Group

Full Service Digital Marketing Agency. BH Marketing Firm offers confident digital marketing services. We offer end to end services to help your business grow.

With digital marketing strategy, website design, website development, digital marketing automation, facebook advertising, podcast consulting, funnel maps, active campaign implementation, and content strategy. Founded by Becky Herrington who has more than 15 years of marketing experience working for agencies, foundations and publishing houses she brings a wealth of knowledge and smart decisive stra

tegy to the table. Walk away with better creative thinking, objective marketing research and the latest in digital marketing tactics for your business.

09/11/2021

Meet Libby Bates

Libby and I met through a powerful network of women called More Than Me. We instantly connected because of our shared stories.

A little over a year ago I got to be her podcast coach and help her launch

As we remember 9/11 and the event that kicked off a war, we have to also remember the families who have lifted up and supported our troops during and after their service.

:: Living with PTSD
:: Recovering from traumatic brain injuries
:: Coping with debilitating anxiety and depression
:: Loving them back to life

Libby is on a mission and I am so blessed to know her in my life and have gotten to serve in her passion launch.
- is a service to our country. Please follow and share.

09/10/2021

Are your marketing priorities aligned with healthy website traffic?

A healthy website should be bringing in 35-45% of its website traffic from Search Engine Optimization. That means that someone searched a relative search work [Digital Marketing] and you came up on the first page of results and they clicked on your website!

Getting to that point is a lot easier said than done.

While this topic is far too advanced to cover in a simple social media post, there are some basics you can start to master.

Swipe through for some easy ideas to start working on your SEO.

SEO is about the long view of your business. It's not an easy fix, but one that will pay back in dividends for years and years to come. It's also a valuable asset that's attractive and sellable down the line.

Scratching your head, click the link in bio to set up a discovery call and we can talk about where your website is at in searchability.

09/08/2021

Beware of the Freenemie

I prefer to get customer insights vs social media insights. The reason is that the person who has already bought something from you is the one with skin in the game. They chose to invest and will have the best feedback on what you need to improve, how to market to them, and what new things they want to see from you.

This is why you need to be aware of what I call, the freenemie. They might be your MOST engaged user on social media. Attending EVERY free workshop you put on and downloading all of the freebies on your website. They also tend to have the loosest lips when it comes to product, pricing, and marketing advice.

The truth is that they may follow and consume your free beverages FOREVER and lead you astray with bad advice.

Instead, get some customers in the pipeline. Even if it's only a few and then ask if you can get insights from them, send them surveys and let them poll on product ideas. Be sure that you are open for feedback and gracious to receive it.

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09/02/2021

When it comes to the burning questions you have about your business, 99% of them can be answered by your ideal customer. Today on the blog learn about the different ways you can find out more about what they're looking for.

☝️ link in bio

08/31/2021

In marketing numbers are everything. They allow you to make qualified decisions about where to spend your time and your money.

Sometimes we have unrealistic expectations about our numbers, but most of the time we have no idea what good performance looks like.

Swipe left to see some conversion numbers based on national averages.

>> 10% is the national average of social media accounts engaged with your total followers
>> 3-5% of your social media engagement will ever visit your website
>> 3% of your website traffic will ever visit a sales landing page
>> 2-5% of your visitors to your sales landing page will finish the purchase

If social media is your primary way of selling your product or service you can see why so many experts want you to focus on increasing your followers, and engagement. But if you don't have a plan to convert that engagement to a website visitor, that engagement won't result in sales.

What can you do?
1) Have calls to action that result in website traffic. Utilize content like blogs, free downloads, quizzes and have them drive people to your website.
2) Diversify your website traffic with other sources like SEO, paid ads, earned media, and influencer promotions.
3) Capture email addresses so that you won't be so dependent on social media.

08/30/2021

What is one thing that you could do that would get you to your goal faster?

Prioritization is one of the biggest assets that I bring to the table. I simply don't waste time on doing things that don't work and I understand each day what is the most important thing on my list to accomplish.

For the first few years of my business that meant that social media wasn't a priority for me. In fact, 90% of my clients aren't on social media, don't follow me, and have no idea what I publish on here.

As I have grown I wanted this space to have more consistency, and when my staffing could allow I moved more regularly into this space.

But I built a multi-six-figure business completely without it.

It's very important to know where your customer is, and how to target and find them. When you do you will be able to draw short lines like I did, rather than continuing to play the long game and crossing your fingers that it will all work out.

Want to find out where your short lines are? Book a strategy call, link in bio

08/26/2021

What does a healthy traffic blend look like?

When it comes to looking at your website analytics you may not know what the goal is. Having a healthy mix of traffic sources will indicate if you're on the right track and where you need to put more marketing attention.

Swipe through to see more information on each of the traffic sources. Need help looking at your analytics or want to know more about how you can get a healthy traffic balance? Head to the link in bio and schedule a discovery call.

08/24/2021

Are you thinking of starting a speaker business?

Believe it or not, now is a good time to start.

With events staying small, it's a perfect time to get up and try out your skills in front of a smaller crowd. All main stage speakers start from a humble beginning, the goal is just to start.

Today on the Marketing Minute I share a roadmap of what you need to start marketing your speaker business, even if it's from the ground up. With the world just beginning to peep through their doorways, it's a great time to work on getting our skills sharpened and prepared.

View the entire article with the link in bio
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08/23/2021

I know wildly popular social media accounts that have high engagement and are struggling to make the transition to selling products or services to their audience.

I know more social media accounts that you would scroll right by and not give a second thought to who are generating millions of dollars in annual revenue.

So what is the difference?

Brands have to make the transition from just having content that entertains to having content that converts. This can be uncomfortable because you will get less engagement on these types of posts.

Making the transition from popular to profitable:

:: Features of your product or service
:: Benefits of your product or service
:: Customer highlights and reviews
:: Focus on generating an audience that wants to buy from you

08/20/2021

This week's featured client is: Jillian Goulding

An amazing photographer, Jillian Goulding is on the mission to help women build the photography business of their dreams by honing in on to their unique style and digging deep inside every step of the way to create art you love.

Follow Jillian's photography work here: https://jilliangoulding.com/

08/19/2021

A new way to monetize podcasts has emerged. Both Apple and Spotify released new paid subscription podcast services. You can create a weekly paid subscription or create a short podcast series to go along with your product plan. This opens up a whole new way to think about podcasting and makes it even easier for podcasts to find more profitable ways to increase their revenue.

Address

-
Redmond, OR
97756

Opening Hours

Monday	7am - 4pm
Tuesday	7am - 4pm
Wednesday	7am - 4pm
Thursday	7am - 4pm
Friday	7am - 4pm

Telephone

+19705568424

Website

https://bhmarketingfirm.com/

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