M Rock Farm(McConaughey)

03/30/2026

Another year and another outstanding sale hosted by our friends at 777 Farms!

A huge thank you to the buyers of our frozen and live lots. Our great friends at O/X Ranch purchased our embryo lot and we could not be more excited to see our genetics going to be used by such a successful operation. Our live lot is going to a new operation owned by Drew Sanders of the Denver Broncos. We are excited to see one of ours get purchased for the start-up of their operation!

As always, it was great to see all of our friends and we appreciate the 777 team for hosting such an elite event each year.

03/28/2026

It’s sale day at Purple Reign!

Come check out lot 44 if you’re going to be at the sale and let us know if you have any questions. This powerful female will undoubtedly go on to become a key asset to someone’s herd and still has show eligibility remaining. She is a combination of elite genetics and superior phenotype, Bud with confidence! Click the link below if you can’t make it in person and would like to bid online!

https://liveauctions.tv/auction/5192/detail

03/27/2026

The Purple Reign Online Frozen Genetic Sale is live!

Be sure and check out lot 30. These embryos are heifer sexed and guaranteed 1 pregnancy. These embryos have as much potential as any we have offered to produce elite show heifers. If anyone has any questions, please give me a call!

https://www.sconlinesales.com/Bids/AuctionsListing/47074

03/20/2026

We are one week away from the Purple Reign online frozen genetic sale next Friday evening and we are offering what we think is our most exciting embryos we have made to date!

We are offering four(4) heifer sexed embryos out of the top donor in our herd, Miss M Rock Vegas 8/22. She is the dam to the 2022 National Champion Female, Miss M Rock Evie. She has produced numerous other females who would go on to have highly successful show careers. We flushed her to one of the most unique and dominant bulls the breed has seen, the current National Champion Bull, 777 Bet on Red. The calves that come out of this mating will be a genetic goldmine with the amount of national champion titles in their pedigree. If you are serious about producing big time show heifers then bid with confidence!

Pics in the comments of previous maternal sibs

Call or text with any questions about our live or frozen lots 903-701-2085

03/02/2026

As we get ready to head out to Houston this week we’d like to invite anyone to come by our stalls to look at our live lot selling in Purple Reign on March 28th at 777 Farms!

This 777 Beaux daughter is one that has tons of muscle shape and power while still maintaining a great look from the side. She is a genetic powerhouse, going back to Grandview Annie, Rockin 3T’s Syrus, and MCC’s Emma. She has been a highly competitive show heifer for us and will go on to make an extremely productive cow! Feel free to reach out with any questions about her.

More on our frozen genetic opportunity selling in Purple Reign to come soon!

Michael 903-701-2085

01/28/2026

One of the breed’s premier events is just 60 days away! We have two fantastic offerings this year that we can’t wait to announce soon!

We are just 60 days away from the famous Purple Reign Sale at 777 Farms in Magnolia, AR! ☔️

We have a stout set of heifers lined out for this year’s sale—there truly is something for everyone. Whether you’re searching for a top-end show heifer prospect or a herd-changing bull, you’ll find quality throughout the offering.

📍 Come check us out!
🗓 March 28, 2026
⏰ 11:00 a.m.
🏡 777 Farms – Magnolia, AR

Purple Reign is coming… don’t miss it. ☔️

09/01/2025

Heifer for sale!

February 2025 heifer calf for sale that has been started on halter or would make an excellent replacement heifer! She is a direct daughter of Mr CVF 2022 who no longer has semen available to the public and is out of one of our lead donors who is a NC 777 Vegas x NC Grandview Annie daughter. Very high performing and deep sided heifer that would make a great addition to anyone’s herd! Please contact me with any questions.

Michael 903-701-2085

06/21/2025

We don’t have a ton of heifer calves running around the pasture this year, but we like the few that we do have!

03/18/2025

Purple Reign Frozen Genetics Sale

🔥Lot 26🔥

We are offering up 4 heifer sexed embryos out of our lead donor cow, Miss M Rock Vegas 8/22, and the current National Champion Bull 777 Candyman!

This mating has as much genetic potential as anything we have ever offered! Look through the pictures and you will see a sampling of maternal sibs that this donor has already produced. Pair that consistency with one of the most dominant bulls to ever walk the Santa Gertrudis show ring and this one is a no-brainer if you are serious about producing elite show heifers that will have the potential to go straight to the donor pen after their show career.

Please let us know if you have any questions and click the link below to view the other outstanding
frozen lots being offered this friday!

http://e.givesmart.com/r/pgCBumTfWQ7AH/e/I9p/

03/17/2025

It is officially Purple Reign sale week!

Lot 25
777 Bruno 777K2 Kasanova
Reg # 20221953

Purple reign has already developed the reputation of selling elite bulls over the years. Whether it be Candyman, Payday or Badger. To keep up that reputation us and our partners at 777 Farms decided to offer up Kasanova this year!

A truly unique bull that is moderate in his frame, packed with muscle, polled, and has the dynamic show ring presence all of the breeders are demanding! He comes straight from the heart of the 777 Farms herd being out of their lead donor Miss 777 Kitty, who herself was a 2-time national champion best of polled female. Kasanova is a full sib to the 2024 International Champion Bull 777 Kash and the 2024-2025 High Point Polled Female Miss 777 KitKat.

Several top breeders have already bought semen and incorporated Kasanova into their breeding program. He will sell with 20 straws of sexed female semen and 50 straws of conventional semen.

Video is posted in the comment section. Please call or text with any questions you may have on this elite herd sire offering.