06/08/2026
Did you know … ? More than half of workers say they wouldn't even consider a job at a company that doesn't share their values. Mind not blown yet? Get this: A Checkr survey of 2025 job applicants found that 61% of all respondents indicated that a “personal connection is paramount when it comes to landing a job interview after submitting an application.”
The surprising truth is that modern job applicants are looking for a lot more than a paycheck. They want work they can feel proud of. They want to join a team that shares their values. And they want a behind-the-scenes look at who they're signing up to spend 40+ hours a week with …
… which works out perfectly, because at the same time, you want people on your team who genuinely believe in your mission and connect with your culture.
Posting on social media, boosting job ads, and refining your website are great strategies when it comes time to attract talented applicants. But in today’s market, those tactics only work when they're backed by a story — YOUR story.
In our newest blog, Kari shares how storytelling, company branding, and personality-driven marketing can help you attract top talent.
Read the full blog here: https://hubs.li/Q04kwgvs0