Beyond Big Blue

Beyond Big Blue Beyond Big Blue is a boutique marketing agency, small in size but robust in delivering results.

We specialize in crafting custom marketing strategies to grow sales, leads, and/or brand awareness initiatives for your business.

The weather is warming up and that means only one thing: beach time! Who else is ready for a full day of sunshine and pa...
04/21/2023

The weather is warming up and that means only one thing: beach time! Who else is ready for a full day of sunshine and paddleboarding at your favorite beach in Tahoe? ☀️

Hey, there small business owners! Are you struggling to find the time and resources to effectively market your business ...
04/21/2023

Hey, there small business owners! Are you struggling to find the time and resources to effectively market your business on social media? It might be time to consider hiring someone to help! 😎⁠
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Check out how a marketing professional can help your small business:⁠
• Create a strategy that fits your specific business needs and goals⁠
• Create content and creative assets that engage your audience and promote your brand⁠
• Schedule posts to ensure a consistent and effective social media presence⁠
• Manage ad campaigns to reach new audiences and drive conversions ⁠
• Track analytics to measure the success of your marketing efforts and make data-driven decisions⁠
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By hiring a marketing professional, you can free up your time to focus on other aspects of your business, while still ensuring that your social media presence is strong and effective. Plus, you can benefit from their expertise and fresh perspectives to help you grow your business. Don't let social media stress you out - let a marketing professional help! ⁠
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⁠Beyond Big Blue offers digital marketing and social media management services to help you not only reach your audience but also connect with them. 👉🏼 Visit BeyondBigBlue.com to book a Discovery Call!

Looking back on Woman's History Month in March, I would be remiss not to mention how many AMAZING social posts, campaign...
04/08/2022

Looking back on Woman's History Month in March, I would be remiss not to mention how many AMAZING social posts, campaigns, and contests celebrated women. I am a magnet for brand passion and no one does it better than when they're truly speaking about something they love. You will observe their eyes get big, their heart beats fast with energy, their hands fly in the air, and sometimes, they can get a little too loud but totally consumed in the moment it doesn't even matter one bit. 😎
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But the contest that caught my eye was Sailor Jerry's contest highlighting female ink artists and offering an apprenticeship to a lucky female tattoo artist. Did you know that only 1 in 4 tattoo artists is female? Did you know that a tattoo apprenticeship can take several years? I had no idea, so this was a fun campaign launch dedicated to the passion for this craft. ⁠
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"As a brand with a unique origin story deeply rooted in the history of tattooing, Sailor Jerry has always had an obligation to foster support for the tattoo industry. This isn't a new effort for us," ~Mary-Jade Hynes, brand manager of Sailor Jerry and Reyka Vodka at William Grant and Sons⁠
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Alright, where's the rum gone? 😉⁠

⁠Beyond Big Blue offers digital marketing and advertising services to help you not only reach your audience but also connect with them. 👉🏼 Visit BeyondBigBlue.com to book a Discovery Call! ⁠⁠
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A little bird told me a fun bit of news! Twitter is launching three new types of ads and I think we should all pay atten...
04/06/2022

A little bird told me a fun bit of news! Twitter is launching three new types of ads and I think we should all pay attention, especially if you sell a product or service. 🙌🏼

The Three New Twitter Ad Types:
1️⃣ Interactive Text Ads - Larger, bolder typeface. Imagine photo ads with the ability to change the color of the product in 10 different colors. Yup, it’s good.
2️⃣ Product Explorer Ads - 3D. That is all. This is the FIRST time Twitter will offer business advertisers the chance to showcase products in 3D for the first time on Twitter.
3️⃣ Collection Ads - Similar to carousel ads on Instagram and Facebook - display a primary hero image with up to five smaller thumbnail visuals via a smooth horizontal scrolling experience.

⁠Beyond Big Blue offers digital marketing and advertising services to help you not only reach your audience but also connect with them. 👉🏼 Visit BeyondBigBlue.com to book a Discovery Call! ⁠⁠

It's National Wildlife Week! Organization Spotlight: Defenders of Wildlife⁠⁠A little appreciation post this fine Monday ...
04/04/2022

It's National Wildlife Week!

Organization Spotlight: Defenders of Wildlife⁠
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A little appreciation post this fine Monday for the orgs that fight the good fight for those who can't. Ever since I was a little kid growing up in the Santa Cruz Mountains, it was my animal of choice and I was all about it for every single school project. To this day I still have an affinity for wolves and pay attention to ESA protections and regulations to protect these awesome creatures. Did you know there is only one known pack of wolves still thriving in Northern California? 🐺⁠
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What is something you care about that helps better the world? ⁠
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Happy Saint Patrick's Day, everyone! ☘️ ⁠⁠⁠ ⁠⁠
03/17/2022

Happy Saint Patrick's Day, everyone! ☘️ ⁠
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Organization Spotlight: Defenders of Wildlife⁠⁠A little appreciation post this Thursday for the orgs that fight the good...
02/24/2022

Organization Spotlight: Defenders of Wildlife⁠
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A little appreciation post this Thursday for the orgs that fight the good fight for those who can't. Ever since I was a little kid growing up in the mountains, I have always had a natural obsession with wolves. It was my animal of choice and I was all about it for every single school project. To this day I still check on ESA protections and regulations to protect these awesome creatures. Did you know there is only one known pack of wolves still thriving in Northern California? 🐺⁠
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What is something you care about that helps better the world? ⁠
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# oregon

PB&J. Angel Food Cake + Strawberries. Reeses Smores. Confetti + Photoshoots. 🍓 📸 🎉These are just a few things that liter...
02/22/2022

PB&J. Angel Food Cake + Strawberries. Reeses Smores. Confetti + Photoshoots. 🍓 📸 🎉

These are just a few things that literally make sense together.

But Jess! What does this have to do with marketing and my business? 😝

Ever heard of the ‘top of the funnel’ (otherwise known as "TOFU") for sales? Well, it’s the Top of Funnel marketing strategy, meaning unqualified buyers will start here before becoming your ideal vetted prospective buyers and leads. Though not MOFU or BOFU, it’s super important to pay attention to how you acquire brand awareness in your initial TOFU approach and how those persona’s convert into the lead generation stage.

If users are searching for your services, they are your top-of-funnel (TOFU) audience and you should be keen to attract the right individuals who will be interested in your product or service. 🤯

Two major Inbound Marketing Tactics to generate even more TOFU leads:
1️⃣ SEO-Optimized Approach - organic lead generation
2️⃣ Google Ads - keyword-rich lead generation

By employing smart titles, keywords, and metadata into these two channels, business owners can elevate their marketing efforts to the next level. Concerning SEO savvy blogs, businesses can certainly benefit from organic ‘evergreen’ traffic as long as it is competitive and offers timely, relevant content.

🚩 Save + share if you agree. 😌

⁠Beyond Big Blue offers social media management, digital marketing, SEO Optimized Blog Posts, and Brand Consulting to help you not only reach your audience but also connect with them authentically. 👉🏼 Visit BeyondBigBlue.com to book a Discovery Call!

Valentine's Day is ⁠two weeks away ❤️⁠⁠Did you know that studies have seen the US spend as much as $691 million on their...
01/31/2022

Valentine's Day is ⁠two weeks away ❤️⁠
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Did you know that studies have seen the US spend as much as $691 million on their pets for Valentine's Day? And as much as 19.7 Billion for the overall holiday? Yowzers. ⁠
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While most people don't particularly plan for Valentine's Day, it is not a holiday to miss for ramping up holiday marketing. We recommend starting your campaign at least two weeks in advance (now) to ensure you let your local community know about your Valentine's deal or bundle. ⁠😎⁠
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⁠Beyond Big Blue offers digital marketing and advertising services to help you not only reach your audience but also connect with them. 👉🏼 Visit BeyondBigBlue.com to book a Discovery Call! ⁠
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Rain or shine, sometimes you just need to find yourself a boat and Get Outside! 🌲⁠⁠As a kid who grew up in the mountains...
01/21/2022

Rain or shine, sometimes you just need to find yourself a boat and Get Outside! 🌲⁠
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As a kid who grew up in the mountains, Tahoe is one of those places where I can think more clearly and muse on more simple and important things in life. Sometimes that means paddling the turquoise shallows, swimming deeper into the colder depths, or simply staying shoreside with a glass of bubbly and a warm fire. Or in this case - fishing! ⁠
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Where do you go to find your zen?

SEO is HOT right now. 🔥⁠⁠SEO is Search Engine Optimization and it all starts with the Google Search engine crawling your...
01/19/2022

SEO is HOT right now. 🔥⁠
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SEO is Search Engine Optimization and it all starts with the Google Search engine crawling your site. "Crawling" is when Googlebot visits new and updated pages on your site and then adds these to the Google index.⁠
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As Google says, "We use a huge set of computers to fetch (or "crawl") billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process to determine which sites to crawl, how often, and how many pages to fetch from each site." Sounds pretty cool, huh? ⁠
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With each new update to your sitemap, you are reaping the benefits of SEO keywords, phrases, metadata, and more.⁠
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Crawling occurs when a number of updates occur, including a few listed below:⁠
- New Sites⁠
- Changes to Existing Sites ⁠
- Dead Links are Noted⁠
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Other items to consider:⁠
- Google can't crawl any pages not accessible by an anonymous user so this includes membership pages with a required login.⁠
- Pages that have already been crawled and are considered duplicates of another page, are crawled less frequently.⁠
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Ready to ramp up your page content by following Google's best practices? 🙋🏼‍♀️⁠
✔️ SEO-Optimized Blog Posts⁠
✔️ SEO-Optimized Webpage Copy⁠
✔️ Keyword Research⁠
✔️ Local SEO Strategy⁠
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Have you taken a look at your SEO lately? When was the last time you checked if you were following Google's best practices? Beyond Big Blue offers SEO services where we create a foundation strategy to help build your SEO performance. 👉🏼 Visit BeyondBigBlue.com to book a Discovery Call! ⁠
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“Forgiveness is not an occasional act. It is a permanent attitude.”⁠⁠I hope everyone enjoys learning about MLK Jr. today...
01/17/2022

“Forgiveness is not an occasional act. It is a permanent attitude.”⁠
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I hope everyone enjoys learning about MLK Jr. today and reflecting on this great leader's words. 🤎


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Reno, NV
89508

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+18003950301

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