11/25/2022
Apply at https://getdigitalresults.com/digital-results-careers/digital-marketing-specialist/
As a Digital Marketing Specialist at Digital Results, you will work with our client’s marketing teams and our internal digital marketing agency team to create and execute complex digital marketing campaigns that deliver measurable results. You’ll integrate strategies, tools, and tactics from specialized targeted service lines in alignment with Digital Results best practices and methodologies. You’ll also have the opportunity to develop business relationships with our clients and collaborate with them on growth initiatives.
As a Digital Marketing Specialist, you will be responsible for specialized aspects of our digital marketing efforts. You will need to be able to assess client needs, understand their goals and objectives, align them with our own marketing strategy, and then work on specific digital marketing action plans to help meet those goals.
You must be able to assess, execute, and coordinate your work to perform various digital marketing activities and services for our clients. We are looking for business problem solvers, able to prioritize project activities based on the desired impact to ensure high-quality work products and client satisfaction.
Primary Responsibilities
Be able to demonstrate expert-level knowledge, practical experience, and proven success in either SEO, Paid Search and Display Advertising, or Digital Content Marketing.
Be able to have basic-level knowledge and practical experience in the areas not under your Specialist title in SEO, PPC, Display Advertising, Social Media Advertising, and Digital Content Marketing.
Manage client discussions and/or presentations on specific areas of services.
Partner with key stakeholders, including clients and internal team members, to clearly define digital marketing campaigns’ vision, scope, and requirements to create functional and strategic alignment.
Maintain an awareness of key data, including customer research, market conditions, industry and vertical trends, and competitor data to meet performance goals.
Keep track of time spent vs. planned to execute projects and campaigns for assigned clients, updating other team members as necessary to help us manage workloads and maintain your team’s financial goals.
Manage budgets for paid advertising campaigns, tracking the efficiency of spend and preparing forecasts.
Collaborate with the digital marketing team to monitor client account performance and provide recommendations based on data and trends.
Help Digital Results to evaluate new technologies and approaches in your specialized area to improve account quality, efficiency, and impact.
Make sure that all client deliverables are of the highest quality, impactful, and in line with Digital Results best practices.
Required Experience and Skills
2+ years of experience in one or more of the following services: SEO, PPC and Display Advertising, or Content Marketing.
1+ years using the primary digital marketing tools and platforms used by Digital Results.
Bachelor’s Degree in digital marketing, business administration, marketing, computer science, journalism, or equivalent knowledge and work experience.
Juggle multiple responsibilities at once and work efficiently under tight deadlines.
A knack for recognizing intricate patterns, with the ability to forecast and manage financial and/or monetary aspects of digital marketing, including but not limited to client budgets for paid media.
Possess exceptional analytical, research, written, and verbal communication skills.
Demonstrated ability to use Google Analytics, Google Search Console, Google Ads, and Google Tag Manager to analyze and optimize campaigns.
Work comfortably in the Google Workspace environment, and be proficient working with Google Sheets, Google Slides, and Google Docs.
Ability to pass a company background check and demonstrate the ability to be entrusted with information for our company and its clients.
The ability to travel and work remotely is critical for success.
Proven track record of working in digital advertising, with certifications in SEO, PPC, Display Advertising, Social Media Advertising, or Content Marketing.
Experience and ability to work within different CMS platforms.
Desired Skills and Certifications
Working knowledge in the development of web technologies such as HTML, App Development, Schema, as it applies to digital marketing.
Current Digital Marketing Certifications;
Google Analytics Individual Qualification
Google Analytics GA4 training
Google Ads Search Certification
Google Ads Display Certification
Google Ads Measurement Certification
Google Ads Shopping ads Certification
Google Ads Video Certification
Bing Ads Certification
SEMrush Certification
Hubspot Certification
