w.inc digital

05/16/2023

🎤 is this thing on?
Its been awhile since we've posted but, Hey! We're not a social media company. 🤷‍♀️ I leave that to my girl at Honeypot Social!

W.INC IS HIRING!
we're looking for a digital marketing assistant 15-25hrs a month.

What will you be doing?
Strategic engagement outreach for B2B, email marketing, graphic work, website updates and more!

We ask that you have a working knowledge of Photoshop or CS, basic marketing knowledge, be a problem-solver and self starter (I can't emphasize these two traits enough), and have great communication skills.

Please send all inquiries and resumes to [email protected].

🥂

05/01/2020

A lot of the clients we've worked with have to do with travel, or destination marketing.
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There's a lot of uncertainty around travel and when things will go back to normal...or the "new normal", we've been having to pivot (there's that word again) our strategy....a lot.
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Recently we've been focusing on a phase approach:

⚠️ Critical phase - the phase we're currently in
🏐 Rebound phase - emerging from critical and entering a "new normal"
🩹 Recovery - this is where we're looking at international travel to take off (no pun intended), and this, for travel, will be a key indicator that we are beginning to stabilize

Some quick facts we've also learned:

Looking at searches and when ppl were looking to travel; Labor Day is a big target domestically. Think quick flights.

Las Vegas as a destination is up in search specifically for Labor Day travel by +191% Year Over Year (looking at same time last yr vs this yr), whereas last year New York was top searched.
New York is now ranked 13th most searched destination for Labor Day, this is due to the current market and it currently being viewed as the epicenter.

Searches around travel show promise but most searches are revealing September as the key market indicator for when we'll start to look at the 🏐Rebound Phase.

With all this said things could change at any moment given restrictions and neighboring markets. Hang in there and don't forget to P👏I👏V👏O👏T your strategy to meet the current market landscape.

As always, drop a 💕 in the comments if you'd like more information around strategy and how to align with current market conditions.

We're always here for you! Hang in there!

02/21/2020

BRAND CONSISTENCY
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So you’ve found your brand logo, colors, personality and determined your brand mission and values - AMAZING! 👏🏼 That’s a huge step. But beyond creating a brand the most important piece of a successful brand is consistency.
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Never, I repeat, NEVER steer away from your brand on any platform (website, email, social media, print, etc.) under any circumstances. Your brand creates an experience between your business and your customers, when you gain brand recognition you build trust. Inconsistent messaging or visuals creates confusion and may even give the impression of an unorganized business, thus breaking trust with your community.
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Follow these 5 steps for a quick brand audit:
1. Logo - is your social logo the same across all social media platforms? Same logo on your website and on other websites where your business is mentioned?
2. Colors - are you using the same ‘blue’ from your IG story graphics to the flyers you’re printing?
3. Fonts - are you using your brand fonts appropriately across all media?
4. Voice/Personality - is your verbiage consistent with your brand everywhere online and off? What about your engagement?
5. Visuals - are the illustrations consistent or image edits always the same?
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02/15/2020

Trust your creativity and go make cool s**t happen 👏🏼
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The creative process often looks like:
1. This is awesome
2. This is hard
3. This is bad
4. I’m not good enough
5. This isn’t so bad
6. This is awesome!
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Wherever you may be in the creative process, keep going!
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02/13/2020

SOCIAL MEDIA GIVEAWAYS
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Giveaways are extremely popular on social media nowadays, especially Instagram. With Valentine’s Day happening tomorrow there have been a lot of VDay giveaways taking over our feed which inspired our latest blog post - How to Run a Successful Social Media Giveaway.
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The first step to any good giveaway is to know your goal. Do you want more followers, boost engagement, increase brand awareness, or capture emails? Whatever your goal may be will then determine the next step.
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Read more on our blog! Link in bio.
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Social media giveaways are happening daily primarily on Instagram and Facebook. While we've seen and even done almost every kind of giveaway or contest here

02/11/2020

7 WEBSITE HOMEPAGE MUST-HAVES
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70-80% of consumers research a business online before visiting in person or making a purchase. That's a pretty big percentage which is why it's super important the homepage of your website is strategically built to lead your visitors down the funnel and finally convert. Continue reading for 7 homepage must-haves every business needs:
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1. Headline
A simple, straight-forward headline immediately informing your audience what your site has to offer. A headline should grab a visitors attention within 3 seconds and inspire them to learn more about your product or service.
2. Sub-headline
Extended description of what you do below the headline. Focus on a common pain point and how your product or service can fix that for your target audience.
3. Call-to-Action
Encourage viewers to dive deeper into your website or take action by strategically incorporating 2-3 CTA's throughout your homepage. For example, your main CTA may be encouraging someone to shop a new product, while a secondary CTA is encouraging visitors to see your upcoming events and a 3rd CTA encouraging email newsletter sign-ups.
4. Visuals
Most people are visual, so incorporate branded images, infographics, and videos that clearly show what you offer, why they need it, how to use it, etc. Less reading, more showing!
5. Benefits & Features
In describing what you do don't forget to include the benefits of your product or service and any extended features. Oftentimes this could be represented using visuals such as an infographic.
6. Navigation
Lead your visitors on a clear path throughout your website. Include navigation both at the top of the website and within the footer. Search boxes are also an easy way to help visitors find what they're looking for especially when you have a more complex website with a lot of pages and information.
7. Success Indicators
Customer testimonials, awards, recognition, etc. Featuring success indicators on your homepage gives you instant credibility and helps establish trust.
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Is your website's homepage built to convert? If you're unsure, we'd be happy to review your site and make the necessary adjustments to help encourage more conversions. Just send us a DM!
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02/07/2020

MASTER YOUR SMALL BUSINESS SOCIAL MEDIA
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Let’s face it, social media management takes a lot of time and effort, but for good reason! Social media is such an important marketing tool in this day and age and it’s not going anywhere anytime soon. Social media is a great way to connect to your customers and your audience with little or no cost to you (besides your precious time). As a small business owner or employee, we understand you wear a lot of hats. That's why we put together a social media marketing guide so you can rock social media and still have the time and energy to rock all other areas of your business!
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See our latest blog post "6 Tips to Quickly Master Social Media Marketing for Small Business Success": https://bit.ly/31yXOVH
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Let’s face it, social media management takes a lot of time and effort, but for good reason! Social media is such an important marketing tool in this day and age

01/31/2020

ULTIMATE GUIDE TO ALL SOCIAL MEDIA IMAGE SIZES
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You’ll want to bookmark our latest blog post! In it we clearly list ALL the recommended images sizes for Facebook, Instagram, LinkedIn, Twitter, Pinterest and YouTube for reference.
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If you’re like us and find yourself googling image sizes weekly and spending too much time navigating lengthy articles you’ll appreciate our guide. We keep it short, sweet and to the point 🙌🏼.
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Read more: https://www.winc.digital/post/ultimate-straightforward-guide-to-all-social-media-image-sizes
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01/29/2020

5 of our favorite inspirational marketing quotes for when we need a little encouragement or help sparking new ideas. We hope they do the same for you!
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“We need to accept that we won’t always make the right decisions, that we’ll screw up royally sometimes — understanding that failure is not the opposite of success, it’s part of success.”
Arianna Huffington, Founder & CEO, Thrive Global
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“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”
Joe Chernov, VP Marketing, Pendo.io
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“Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.”
Amrita Sahasrabudhe, VP Marketing, FastMed Urgent Care
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“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Maya Angelou, Civil Rights Activist & Poet
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“The creative process is fueled by divergent thinking — a breaking away from familiar or established ways of seeing and doing.”
The Innovator’s Toolkit, Harvard Business Essentials
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01/24/2020

LOCAL SEARCH
The look we give when we hear a business is not using Google 🤦🏼‍♀️
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is essential for as it enables your business listing to appear in local search results for queries specific to your products or services.
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Benefits of using Google My Business: it’s free, click to call, visit website, helps customers find your location, display useful information (such as hours, directions..), gain customer insight, and product offerings/visual display.
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If you’re not already using Google My Business head to google.com/business and set your business up... like, NOW 😉
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Need help setting your business up with Google? We’ve got you! Shoot us a DM and we’ll be happy to guide you through the Google business playground.

01/24/2020

HOW OFTEN TO POST
Wondering how often you should be posting to social media? Well, for starters this should be a customized strategy based on your business, brand, content and goals, so it’s important to use this as a baseline and test, test, test until you find what works best for you!
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Here is our baseline for how often you should be posting to each platform weekly:
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FACEBOOK
min 3x per week, ideal 1x per day, max 2x per day
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INSTAGRAM
min 4x per week, ideal 1x per day, max 2x per day
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TWITTER
minimum 1x per day, ideal 3x per day, max NONE
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LINKEDIN
min 2x per week, ideal 5x per week, max 2x per day
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PINTEREST
min 3x per week, ideal 7x per week, max 30x per week
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The best tip we can give you is to provide quality content to YOUR audience consistently. Don’t just throw something up to throw something up, provide VALUE. Your audience wants to be informed, educated, inspired, motivated... How can your content do that?
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Thank you for reading! If you found value from this, please let us know in the comments or send us a DM 🙏🏼

01/17/2020

BEST POSTING TIMES
It’s important to note that the best social media posting times vary per business. Track your posts frequently and use tools that help you understand what days & times your posts are receiving the most engagement.
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Here is a list of the proven best posting days & times across the board for reference:
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INSTAGRAM
Sunday - 10am, 2pm
Monday - 11am, 5pm
Tuesday - 5am, 9am, 6pm
Wednesday - 5am, 11am, 3pm
Thursday - 5am, 11am, 3pm
Friday - 5am, 9am, 4pm
Saturday - 11am
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FACEBOOK
Sunday - 11am
Monday - 9am, 1pm
Tuesday - 9am, 1-2pm
Wednesday - 11am, 1pm
Thursday - 10am, 2pm
Friday - 9am, 11am
Saturday - 9-10am
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TWITTER
Sunday - 9am, 11am
Monday - 10am
Tuesday - 9-11am, 7pm
Wednesday- 9am, 2pm, 7pm
Thursday - 9am
Friday - 9am, 11am, 1pm
Saturday - 9am, 11am
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LINKEDIN
Sunday - 7am
Monday - 9am, 1-3pm
Tuesday - 9am, 1pm
Wednesday - 9am, 12pm, 3pm
Thursday - 9am, 1-2pm
Friday - 10-11am
Saturday - 7am, 9am
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Thank you for taking time to read through our post! We hope you found this list of the best posting times for social media useful.