Marketing Rebel

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If you are in business as an entrepreneur…

… a small-to-medium business owner…

… or seriously getting ready to launch your first start-up…

… you’ve come to the right place.

In this coaching session, John Carlton shares a lesson that can help you move beyond being “just a writer.” It’s a simpl...
09/09/2026

In this coaching session, John Carlton shares a lesson that can help you move beyond being “just a writer.” It’s a simple idea, but it has the power to change the way you work with clients and grow your business. If you want to become more valuable as a copywriter, this is a video you’ll want to watch.

In this video clip, David Deutsch says that it’s not enough to just make big promises. People believe when there is proo...
09/08/2026

In this video clip, David Deutsch says that it’s not enough to just make big promises. People believe when there is proof, but proof can be more than facts and studies—it can also be common sense or things people already understand.

Like a jury that believes the best story instead of just adding up evidence, customers are swayed by stories. Good advertising is like telling a story: the story of the product, what it can do for the buyer, or how it was created. In the end, the best story wins, because it makes people believe more than just bold promises.

This hot seat is for Jim Curley, who is an established marketer. He wants to improve his adwords campaign for a product ...
09/07/2026

This hot seat is for Jim Curley, who is an established marketer. He wants to improve his adwords campaign for a product that teaches how to airbrush a motorcycle. The expert has painted bikes for some very famous people.

In this clip from one of his marketing hot seats, John Carlton pulls the curtain back on how new markets really get conq...
09/04/2026

In this clip from one of his marketing hot seats, John Carlton pulls the curtain back on how new markets really get conquered. Not with guesswork or hype—but with positioning, timing, and a mindset almost nobody uses. If you’ve ever looked at a growing or emerging market and thought, “How do I become the go-to person there?” this video will change how you think about opportunity.

In this clip from a marketing John Carlton and Harlan Kilstein say that in order to get good at writing copy you have to...
09/03/2026

In this clip from a marketing John Carlton and Harlan Kilstein say that in order to get good at writing copy you have to do a lot of reading. Read critically and find out which pieces resonate with you. See what the great copywriters in your niche are doing.

If you’ve ever wondered why some entrepreneurs break through while others stay stuck, this conversation is worth your ti...
09/02/2026

If you’ve ever wondered why some entrepreneurs break through while others stay stuck, this conversation is worth your time. Harlan and John Carlton reveal an approach that goes beyond following instructions and gets to the heart of what successful people are really doing. It’s a simple idea, but it could change the way you learn, grow, and build your business.

In this clip from one of his coaching sessions, A-List copywriter and copywriting coach David Deutsch looks at an overlo...
09/01/2026

In this clip from one of his coaching sessions, A-List copywriter and copywriting coach David Deutsch looks at an overlooked way to make your copy feel different—and why the things you may hesitate to put on the page could be exactly what makes people pay attention.

In this marketing hotseat, John Carlton explains the best way to present a product so people will want it. It must add ...
08/31/2026

In this marketing hotseat, John Carlton explains the best way to present a product so people will want it. It must add value and be unique. Not cookie cutter.

In this clip from a marketing hot seat, John Carlton shares feedback that challenges a common assumption many entreprene...
08/28/2026

In this clip from a marketing hot seat, John Carlton shares feedback that challenges a common assumption many entrepreneurs and copywriters make. It’s a simple discussion with an important lesson behind it—one that could change the way you look at your marketing from now on.

In this marketing hot seat, John Carlton shares a perspective that can completely change how you look at your business, ...
08/27/2026

In this marketing hot seat, John Carlton shares a perspective that can completely change how you look at your business, your clients, and your earning potential. If you’ve ever wondered why some marketers seem to uncover opportunities everywhere while others struggle to grow, this short clip may make you see things very differently.

Watch it and ask yourself one question: how much of your money is still floating around out there waiting to be claimed?

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