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If you are in business as an entrepreneur…

… a small-to-medium business owner…

… or seriously getting ready to launch your first start-up…

… you’ve come to the right place.

In this clip, John Carlton cuts right into one of the easiest traps to fall into when writing copy, sales messages, or e...
06/18/2026

In this clip, John Carlton cuts right into one of the easiest traps to fall into when writing copy, sales messages, or even simple marketing emails. It’s the kind of lesson that changes how you look at persuasion once you hear it — especially if you’ve ever struggled to make your marketing sound more human without sounding forced.

In this clip from a copywriting hot seat, John Carlton talks about something most marketers miss: the power of attitude ...
06/17/2026

In this clip from a copywriting hot seat, John Carlton talks about something most marketers miss: the power of attitude in your offer. Not hype. Not gimmicks. Just the kind of confidence and voice that makes people trust you before they ever click the buy button. It’s a simple shift, but once you hear it, you’ll start noticing why some offers feel flat… and others pull you in immediately.

In this clip from a copywriting hot seat, John Carlton points to the exact instant when everything clicks—the moment tha...
06/16/2026

In this clip from a copywriting hot seat, John Carlton points to the exact instant when everything clicks—the moment that cuts through noise and hits people right where it counts.

If you’ve ever wondered why some ideas explode while others fall flat, this will change how you listen, how you write, and how you spot the one thing that makes buyers lean forward instead of tune out.

The Action Seminar is all about taking action, and John Carlton kicks it off with a discussion about how to set and reac...
06/15/2026

The Action Seminar is all about taking action, and John Carlton kicks it off with a discussion about how to set and reach goals–business and personal goals.

In this clip from a copywriting hot seat, John Carlton shows how ordinary moments can instantly become memorable stories...
06/12/2026

In this clip from a copywriting hot seat, John Carlton shows how ordinary moments can instantly become memorable stories when you know what to look for. It’s funny, unexpected, and packed with insights that can completely change the way you communicate with prospects, customers, and even everyday people.

John Carlton gives an analogy to explain the value of testimonials in adding credibility to your message:
06/11/2026

John Carlton gives an analogy to explain the value of testimonials in adding credibility to your message:

What if becoming a better storyteller has less to do with “learning techniques” and more to do with what you feed your b...
06/10/2026

What if becoming a better storyteller has less to do with “learning techniques” and more to do with what you feed your brain every day?

In this video, John Carlton pulls back the curtain on where great storytelling really comes from — and it’s probably not where you think. It’s not fancy formulas or trendy tricks. It’s something much more basic… and much more powerful.

In this marketing hot seat, John Carlton tells how to break into a market with a big splash. It was a technique used by ...
06/09/2026

In this marketing hot seat, John Carlton tells how to break into a market with a big splash. It was a technique used by Robert Allen, Jay Abraham, other top marketers.

In this clip from his Simple Writing System, John Carlton breaks down a subtle mistake that quietly kills attention and...
06/08/2026

In this clip from his Simple Writing System, John Carlton breaks down a subtle mistake that quietly kills attention and pulls people out of the moment. What starts as a discussion about copywriting quickly turns into something much bigger — a lesson about persuasion, human behavior, and why certain messages pull people in while others instantly lose them.

For years, entrepreneurs have been taught to focus on their product… their features… their process… and all the “stuff” ...
06/05/2026

For years, entrepreneurs have been taught to focus on their product… their features… their process… and all the “stuff” they sell. But according to John Carlton, that’s usually where things start going wrong.

In this clip from his Simple Writing System, John digs into a simple idea that completely changes the way you look at marketing — and why some offers instantly connect while others fall flat.

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