Marketing Rebel

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If you are in business as an entrepreneur…

… a small-to-medium business owner…

… or seriously getting ready to launch your first start-up…

… you’ve come to the right place.

If you think great testimonials just show up on their own… you’re leaving serious money on the table. In this video clip...
06/04/2026

If you think great testimonials just show up on their own… you’re leaving serious money on the table.

In this video clip from one of his copywriting hot seats, John Carlton explains why happy customers rarely volunteer the kind of testimonials that actually sell — and what you must do instead. Most business owners sit back and hope for praise. The pros go after it.

Most business owners overthink their product name. They try to be clever. Cute. Funny. And they end up confusing the ver...
06/03/2026

Most business owners overthink their product name. They try to be clever. Cute. Funny. And they end up confusing the very people they’re trying to sell to.

In this video, legendary copywriter John Carlton breaks down why that happens—and how to avoid it. If you’ve ever struggled to come up with the “perfect” name, this might save you hours of frustration.

For a lot of entrepreneurs, the biggest frustration isn’t working hard… it’s watching less talented competitors get more...
06/02/2026

For a lot of entrepreneurs, the biggest frustration isn’t working hard… it’s watching less talented competitors get more attention, more customers, and more sales. And after a while, you start wondering if being “better” even matters anymore.

In this clip from a copywriting hot seat, John Carlton talks about a simple shift that can completely change how people see you in the marketplace.

John Carlton has spent decades helping entrepreneurs figure out what actually gets attention… and what gets ignored. In ...
06/01/2026

John Carlton has spent decades helping entrepreneurs figure out what actually gets attention… and what gets ignored. In this copywriting hot seat clip, the conversation takes a turn into a marketing strategy that many businesses stopped using years ago — even though it still has the power to stand out in a crowded world of nonstop emails and digital noise.

In this clip from a live copywriting hot seat, John breaks down why simple, clear copy almost always beats clever writin...
05/29/2026

In this clip from a live copywriting hot seat, John breaks down why simple, clear copy almost always beats clever writing. He talks about the subtle ways writers confuse prospects without realizing it… and why stripping your message down can suddenly make your marketing much more powerful.

Most copywriters try to be all things to all people. The most successful, though, are specialists. They spend a lot of...
05/22/2026

Most copywriters try to be all things to all people. The most successful, though, are specialists. They spend a lot of time in one niche, and have a leg up on everyone else because they know the market better than the competition. In the Action Seminar, Harlan Kilstein discusses the benefits of specialization for copywriters.

https://marketingrebelclub.com/blog/aso-copy-panel-free/

You can’t sell anything unless you get your prospect to listen to you, and the best-written, most engaging email will be...
05/20/2026

You can’t sell anything unless you get your prospect to listen to you, and the best-written, most engaging email will be worthless if it is not opened by your prospects. Stan Dahl and Brian Johnson discuss how to get your prospects to open your emails.

https://marketingrebelclub.com/blog/aso-email-marketing-panel-free/

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