The Benchmarking Company

The Benchmarking Company The Benchmarking Company is the beauty product testing and consumer study firm for the beauty & personal care industries.

The Benchmarking Company is a bi-coastal consumer research firm distinguished in the industry with a proven track record in cosmetics, skincare, beauty devices, body care, hair care, nail care, fragrance and wellness/personal care. Our company provides branding, marketing and strategy professionals in the beauty and personal care industries with forward-thinking, need-to-know information about it

s customers and prospects. Derived from renowned proprietary research methodologies, our unique approach to research delivers results that promote growth in marketshare and sell-through for our customers’ products. Whether it’s through our popular beauty product testing programs, quantitative online surveys, intimate focus groups, or findings from our award-winning Pink Report™ (the only deep-dive U.S.-based research reports that uncover what female consumers want, what they’ll buy, and why), The Benchmarking Company’s multi-disciplinary and focused approach to uncovering consumer buying behavior helps our clients sell more product and retain current customers.

Here is a common misconception we hear, and the reality. As per the FTC Act, performance claims on cosmetics absolutely ...
04/28/2026

Here is a common misconception we hear, and the reality. As per the FTC Act, performance claims on cosmetics absolutely require proof! Otherwise, they are not compliant with regulations. Brands making claims without valid proof put themselves at significant risk for regulatory and legal scrutiny.

A few years ago we conducted a consumer study with over 4,000 women to understand changing attitudes about beauty-relate...
04/21/2026

A few years ago we conducted a consumer study with over 4,000 women to understand changing attitudes about beauty-related aesthetic procedures. Here’s a quick TBC explainer on some of what we learned.

For more insights, comment “lift and tuck” for our full Beauty by the Numbers study breakdown to your DMs!

Recently TBC did a consumer study with over 4000 respondents to understand pain points and personal care products women ...
04/13/2026

Recently TBC did a consumer study with over 4000 respondents to understand pain points and personal care products women were seeking out during perimenopause, menopause, or post-menopause. Here’s a few insights from that study.

For more, read our full Global Cosmetic Industry study write up. Comment “study insights” for a DM of the article.

Here are a few things brands need to consider BEFORE using before & after photos in their marketing. A quick TBC explain...
04/03/2026

Here are a few things brands need to consider BEFORE using before & after photos in their marketing. A quick TBC explainer based on our recent interview with Jennifer Santos of BBB National Programs for Global Cosmetic Industry.

Scent is a critical component in the success of beauty products. Here’s a quick TBC explainer featuring insights from tw...
03/27/2026

Scent is a critical component in the success of beauty products. Here’s a quick TBC explainer featuring insights from two seperate consumer studies we conducted in 2024.

Want our detailed Beauty by the Numbers study breakdowns sent to your DMs? Comment “scent in beauty” 💅

In 2024, TBC conducted a consumer study with 3,000+ US beauty consumers to understand what they’re looking for from clai...
03/20/2026

In 2024, TBC conducted a consumer study with 3,000+ US beauty consumers to understand what they’re looking for from claims. Here’s what we learned.

For more insights, comment “claims transparency” for our full Beauty by the Numbers study breakdown to your DMs.

Cosmetics are about more than just cosmetics, including when it comes to skincare routines. For many people, they play a...
03/13/2026

Cosmetics are about more than just cosmetics, including when it comes to skincare routines. For many people, they play a meaningful role in well-being, self-esteem, and confidence. Here’s a quick TBC explainer based one of our 2025 consumer studies with 3,900 US female beauty consumers.

How do these findings compare with your own experience with cosmetics?

A few years ago The Benchmarking Company conducted a consumer study with over 3,500 US women to find out what they actua...
03/06/2026

A few years ago The Benchmarking Company conducted a consumer study with over 3,500 US women to find out what they actually want from skincare face masks. Here’s a snapshot of what we learned.

Last year TBC ran a consumer study with over 4,600 female participants to find out what women are actually looking for w...
02/26/2026

Last year TBC ran a consumer study with over 4,600 female participants to find out what women are actually looking for with their night time beauty routines. Here’s a snapshot of what we learned.

For more study insights, comment “night time beauty” for our Beauty by the Numbers study breakdown.

How many beauty consumers are actually reading ingredient lists? Based on the results of a TBC consumer study last year,...
02/19/2026

How many beauty consumers are actually reading ingredient lists? Based on the results of a TBC consumer study last year, here’s what we found out.

Want more insights from our 2025 TBC study? Comment “beauty ingredients” for a DM of our study writeup in 💅.

Address

11710 Plaza America Drive, Ste 2000
Reston, VA
20190

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 8am - 5pm
Sunday 8am - 5pm

Telephone

+17038715300

Website

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