Second Story Marketing Group

Second Story Marketing Group Accelerating growth for our partners in the industrial skilled trades through visual storytelling that connects. Woman-owned.

Specialized Marketers for the Blue-Collar World
SECOND STORY MARKETING GROUP·MONDAY, JULY 27, 2020·
We are marketing experts with a passion for the blue-collar world. At Second Story Marketing Group, we help our clients unify their branding to drive growth, recruit and retain talent, build their market share, and tell their stories. We partner with companies and their affiliates in the construction and manufacturing industries.

1. Our team at Second Story Marketing Group are marketing specialists who are passionate about the blue-collar industry.

2. We assist our clients in the construction and manufacturing fields by streamlining their branding efforts, resulting in growth, talent acquisition and retention, market expansion, and compelling storytelling.

3. Our partnerships extend to companies and their affiliates in the construction and manufacturing sectors, as we aim to enhance their branding strategies and support their overall success.

Enjoy!
09/18/2026

Enjoy!

On this last day of Construction Su***de Prevention Week, remember this:We train crews to spot physical hazards. Mental ...
09/18/2026

On this last day of Construction Su***de Prevention Week, remember this:

We train crews to spot physical hazards. Mental health has to count too.

If someone seems off, ask: “Are you okay?” Then listen.

Asking about su***de will not put the idea in their head. It may save their life.

If someone is in crisis, call or text 988.

***dePreventionWeek

Construction doesn’t happen without the people doing the work.This week is a good reminder to recognize the men and wome...
09/16/2026

Construction doesn’t happen without the people doing the work.

This week is a good reminder to recognize the men and women who build, repair, install, fabricate, and keep projects moving.

At Second Story Marketing Group, we help construction and skilled trades companies tell those stories so the next generation can see the people, careers, and opportunities behind the work.

09/14/2026

This week is Construction Su***de Prevention Week, and NECA is proud to take part.

Construction faces one of the highest su***de rates of any industry, and NECA takes that reality seriously. That's why we've partnered with MATES North America, a research-backed peer support program that equips workers to recognize when a colleague may be struggling and connect them to help.

Mental health and su***de prevention aren't side issues in electrical construction. They're essential to how we take care of our people.

Learn more about our partnership with MATES North America: www.necanet.org/news-media/detail/news/2026/05/26/neca-partners-with-mates-north-america-for-2026-convention---trade-show-philanthropy-initiative

Learn more about Construction Su***de Prevention Week: constructionsu***deprevention.com

A new building creates space.The stories coming out of it create connection.Creswell High School’s new CTE building will...
09/07/2026

A new building creates space.

The stories coming out of it create connection.

Creswell High School’s new CTE building will give students more room to learn welding, manufacturing, construction and other hands-on skills.

Now the opportunity is to follow the students, instructors and industry partners who bring that building to life.

That’s how a construction update becomes a workforce story.

Photos courtesy of Creswell School District.

This is a solid workforce announcement.Pierce County clearly lays out:The problem? Thousands of young people disconnecte...
09/01/2026

This is a solid workforce announcement.

Pierce County clearly lays out:

The problem? Thousands of young people disconnected from school or work.

The investment! $300,000.

The opportunity? Skilled-trades training through Clover Park Technical College.

The impact ? More than 200 students gaining hands-on skills and credentials.

No fluff.

Just a clear story people can understand.

That matters.

If you want people to support, fund or join a workforce program, make it easy for them to understand why it exists and who it helps.

Good communication is part of workforce development.

https://www.piercecountywa.gov/m/newsflash/Home/Detail/7243?

photo Pierce site

Thank you all! For your support. (pic Tri-Cities,WA)
08/04/2026

Thank you all! For your support.

(pic Tri-Cities,WA)

With Sheet Metal Workers & Roofers - SMART Canada – We just made it onto their weekly engagement list by being one of th...
06/16/2026

With Sheet Metal Workers & Roofers - SMART Canada – We just made it onto their weekly engagement list by being one of their top engagers 🎉

Well, well, well. Recruitment marketing works when people can actually see the work, the culture, and the people behind ...
06/04/2026

Well, well, well.

Recruitment marketing works when people can actually see the work, the culture, and the people behind the company.

Your next hire may check your Instagram first, but your website still has to seal the deal.

Social shows the culture. Your website proves there’s a real future there.

Thx. PHCPPros

Discover how mechanical contractor Cox Engineering uses creative social media marketing to bridge communication gaps, build trust, and successfully recruit the next generation of tradespeople.

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Richland, WA
99352

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+15053792253

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