Crafted Insights

Crafted Insights Boutique research and consulting firm serving the craft economy (formerly Craft Beer Advisory Services)

01/07/2026

New year, new us — literally! 🥂

We are proud to introduce ourselves as Crafted Insights (formerly Craft Beer Advisory Services).

Crafted Insights expands on our successes serving the craft beverage industry. We began as a specialized firm dedicated to helping breweries understand their customers through market research and brand tracking. Today, we are taking these capabilities beyond beverage and covering the entire craft economy. From brand positioning to feasibility studies, we will bring strategic partnership and data to our clients’ most pressing problem statements.

Cheers to 2026!

What a privilege to chat natural language processing (NLP) during the Inaugural Analytics Conference hosted by Georgia T...
11/11/2025

What a privilege to chat natural language processing (NLP) during the Inaugural Analytics Conference hosted by Georgia Tech Professional Education. We shared how NLP is at the heart of Craft Beer Advisory Services products, turning a sea of unstructured text into valuable, action-driving insights for beverage companies nationwide.

It was incredible to learn from Yanni Jin on her applications in the medical field and how Joe Domaleski, MBA uses NLP at his digital marketing agency, Country Fried Creative.

A giant thanks to our moderator Wafa Louhichi, the conference committee, and Georgia Tech for hosting this fun event!

An action-packed day for the New England Craft Brewers Summit! Special thank you to for having us. A great event with e...
03/08/2025

An action-packed day for the New England Craft Brewers Summit! Special thank you to for having us. A great event with even better people!

Next up, back to one of our personal favorite’s —> Portland, Maine! So excited for the New England Brew Summit! ...
03/04/2025

Next up, back to one of our personal favorite’s —> Portland, Maine! So excited for the New England Brew Summit!

Had a fantastic time in Philly over the weekend at for the annual meeting! We shared a PA-specific consumer trends rep...
02/26/2025

Had a fantastic time in Philly over the weekend at for the annual meeting! We shared a PA-specific consumer trends report and got to meet some fantastic folks from across the state!

📣 MAJOR ANNOUNCEMENT! 📣🔗 Link in Bio 🔗 We are thrilled to introduce Bev, the first custom-Al solution built specifically...
02/17/2025

📣 MAJOR ANNOUNCEMENT! 📣
🔗 Link in Bio 🔗

We are thrilled to introduce Bev, the first custom-Al solution built specifically for craft beverage companies.

Bev knows your business, your competitors, industry trends, your sales data, brand positioning, and just about anything else you’d like her to know.

Trained on our proprietary, real-time consumer insights dataset and direct-to-consumer research, Bev is a time-saving assistant and evolving learner trained to think like your analyst, marketer, and partner to grow your business.

Swipe to see a demo of Bev’s capabilities!

Next up on the spring circuit: Annual Meeting!Michael and Joel are packing their bags for a trip to the City of Brother...
02/13/2025

Next up on the spring circuit: Annual Meeting!

Michael and Joel are packing their bags for a trip to the City of Brotherly Love and Super Bowl Champs for an exciting session on what drives PA consumers to do what they do!

Special thanks to Shoutout Colorado for posting a feature on our founder, Michael Varda ( ) and company background follo...
02/12/2025

Special thanks to Shoutout Colorado for posting a feature on our founder, Michael Varda ( ) and company background following our presentation at the Colorado Brewers Summit. What a journey it’s been so far. Full feature in bio 🔗

“Craft Beer Advisory Services was started with one purpose: to give small business owners corporate-level information to support decision making.”

Stay tuned for a major announcement this coming Monday!

Address

Richmond, VA
23229

Website

Alerts

Be the first to know and let us send you an email when Crafted Insights posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Crafted Insights:

Shortcuts

Share

Category