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Crafted Insights

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Richmond, VA
Crafted Insights

Boutique research and consulting firm serving the craft economy (formerly Craft Beer Advisory Services)

03/10/2026

We had a great time delivering consumer insights for Cultivate + Craft’s CraftCon! We shared how consumer expectations shift across Maryland wineries, breweries, and distilleries with particular focus on nuances by food service model.

Biggest takeaway: While positive sentiment increases with lower levels of food offerings (a bit less for people to complain about), intent to return decreases.

01/07/2026

New year, new us — literally! 🥂

We are proud to introduce ourselves as Crafted Insights (formerly Craft Beer Advisory Services).

Crafted Insights expands on our successes serving the craft beverage industry. We began as a specialized firm dedicated to helping breweries understand their customers through market research and brand tracking. Today, we are taking these capabilities beyond beverage and covering the entire craft economy. From brand positioning to feasibility studies, we will bring strategic partnership and data to our clients’ most pressing problem statements.

Cheers to 2026!

11/11/2025

What a privilege to chat natural language processing (NLP) during the Inaugural Analytics Conference hosted by Georgia Tech Professional Education. We shared how NLP is at the heart of Craft Beer Advisory Services products, turning a sea of unstructured text into valuable, action-driving insights for beverage companies nationwide.

It was incredible to learn from Yanni Jin on her applications in the medical field and how Joe Domaleski, MBA uses NLP at his digital marketing agency, Country Fried Creative.

A giant thanks to our moderator Wafa Louhichi, the conference committee, and Georgia Tech for hosting this fun event!

03/08/2025

An action-packed day for the New England Craft Brewers Summit! Special thank you to for having us. A great event with even better people!

03/04/2025

Next up, back to one of our personal favorite’s —> Portland, Maine! So excited for the New England Brew Summit!

02/26/2025

Had a fantastic time in Philly over the weekend at for the annual meeting! We shared a PA-specific consumer trends report and got to meet some fantastic folks from across the state!

02/17/2025

📣 MAJOR ANNOUNCEMENT! 📣
🔗 Link in Bio 🔗

We are thrilled to introduce Bev, the first custom-Al solution built specifically for craft beverage companies.

Bev knows your business, your competitors, industry trends, your sales data, brand positioning, and just about anything else you’d like her to know.

Trained on our proprietary, real-time consumer insights dataset and direct-to-consumer research, Bev is a time-saving assistant and evolving learner trained to think like your analyst, marketer, and partner to grow your business.

Swipe to see a demo of Bev’s capabilities!

02/13/2025

Next up on the spring circuit: Annual Meeting!

Michael and Joel are packing their bags for a trip to the City of Brotherly Love and Super Bowl Champs for an exciting session on what drives PA consumers to do what they do!

02/12/2025

Special thanks to Shoutout Colorado for posting a feature on our founder, Michael Varda ( ) and company background following our presentation at the Colorado Brewers Summit. What a journey it’s been so far. Full feature in bio 🔗

“Craft Beer Advisory Services was started with one purpose: to give small business owners corporate-level information to support decision making.”

Stay tuned for a major announcement this coming Monday!

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Richmond, VA
23229

Website

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