07/15/2025
Strategic elegance meets celestial symbolism ✨
I had the pleasure of creating the brand identity for Astraeus HQ, a Charlotte-based fractional COO consultancy led by Dianna Bock. Inspired by the Greek Titan of dusk and stars, the brand reflects clarity, confidence, and the power to navigate complexity.
The logo features:
• A star surrounding an eye – a nod to Astraeus
• Intersecting circles forming an eye – symbolizing vision through uncertainty
• Two orbs – representing a central command center
• A refined type system – balancing modern sophistication with femininity
This identity was designed to feel bold yet graceful—mirroring the mission of Astraeus HQ: turning operational complexity into a competitive edge.