07/17/2026
A song written over 50 years ago is shining as one of the biggest stars of this year's World Cup. This fact should resonate with marketers: culture isn't solely about what's new; it often involves rediscovering what has always evoked emotions in people.
This insight drives our latest Aberdeen Ridge campaign, where we opted to create an original song inspired by Colorado instead of merely advertising a community. We delve into the strategy behind this approach in our newest blog.
Read it here: http://www.wearefive19.com/blog/what-the-world-cup-can-teach-us-about-marketing-senior-living